Heads In Beds Show

Jan 29 2025 125 ep. 33 mins 2
Heads In Beds Show Podcast artwork

The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.

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What Porter's 5 Forces Can Teach Us About The Vacation Rental Industry's Change Happening In 2025

Jan 29 2025 36 mins  
In this episode Conrad and Paul use Porter's Five Forces to explain what challenges the vacation rental industry is facing in 2025, weak spots, opportunities and a lot more.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteF

Understanding The Lingo: Social Media Marketing For Vacation Rentals

Jan 22 2025 26 mins  
In this episode Conrad and Paul revisit the "lingo" series and focus on social media marketing and paid social ads mostly on Meta (Facebook / Instagram). Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagr

Can We Build A Marketing Strategy With Just AI?

Jan 15 2025 41 mins  
In this episode Conrad and Paul run a fun test: can we build a marketing strategy that makes sense with ChatGPT and / or Gemini from Google? Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101ChatGPTGemini🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagr

Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings

Jan 08 2025 37 mins  
In this episode Conrad shares the audio from his room-filling DARM Presentation: Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Video version & blog post🔗 Connect Wit

Revisiting Google Vacation Rentals For 2025 - How Is This Going For Google?

Jan 01 2025 28 mins  
In this episode Paul and Conrad revisit how things are going with Google's Vacation Rentals search platform in Google Travel. Is the 800lb advertising gorilla taking tons of Vacation Rental marketshare? Or an almost-dead-fish flopping on the deck? Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Master

Merry Christmas!

Dec 25 2024 1 mins  
Thank YOU for listening to the podcast! Here's the claim codes from the episode: CD95-S7RPFU-9AA57LWW-JB7WHY-YYAZUR5X-W5QVMK-BGAGN6FX-HVNJLY-2CARH55G-VLPEZW-P7AT

Branded Stays & Lessons and Strategies from Hotels to Vacation Rentals

Dec 18 2024 30 mins  
In this episode Paul and Conrad break down hotel brands achieve global consistency while vacation rental franchises embrace local ops, but may struggle to build a true brand... they explore branding, marketing, and operational strategies — and share insights on what each sector can learn to scale and succeed.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's

Building A Marketing Calendar For Your Vacation Rental Business (Updated for 2025)

Dec 11 2024 41 mins  
In this episode Paul and Conrad refresh the annual marketing plan with some new tips and tricks along with bonuses (see show notes links below). Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Bonuses: Annual ads budget spreadsheetAnnual ads spending / calculator

BONUS: Recapping The DARM 2024 Conference From Our Perspective

Dec 09 2024 39 mins  
In this episode Paul and Conrad record after the DARM 2024 Conference in Sandestin, Florida recapping all of the great connections, lessons and marketing insights from two and a half action-packed days!Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101DARM Conferen

Direct Response vs Brand-Only Marketing: What's The BEST For Building Your Vacation Rental Company?

Dec 04 2024 33 mins  
In this episode Paul and Conrad have a friendly debate/discussion on two-sides of the coin: focusing mostly on direct-response advertising and marketing compared to focusing mostly on brand-building advertising. There are pros and cons to both - and the guys break it all down in this episode.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vac