Heads In Beds Show

Mar 05 2025 130 ep. 34 mins 2
Heads In Beds Show Podcast artwork

The Heads In Beds Show is your vacation rental & accommodations marketing podcast co-hosted by Conrad O'Connell and Paul Manzey. Learn how to double your direct bookings with search, social & email marketing strategies and tactics.

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How To Build Trust For Guests To Want To Book On Your Vacation Rental Website

Mar 05 2025 42 mins  
In this episode of The Heads In Beds Show, Conrad and Paul emphasize that building trust and security is essential for successful vacation rental direct booking websites, crucial for both attracting guests and securing homeowner confidence. They discuss key factors including professional website design, the importance of social proof like guest reviews and trust badges, and the nee

LLM & AI Tools Are Driving HOW MUCH Traffic To Vacation Rental Websites?

Feb 26 2025 37 mins  
In this episode, Conrad and Paul discuss the impact of Large Language Model (LLM) tools on vacation rental website traffic, questioning the narrative of Google's decline and the takeover by AI. They explore whether LLM tools are truly changing search habits and trends. They dive into original research from January 2025, analyzing client data to determine the actual session data com

Showcasing Vacation Rental Properties To Get MORE Bookings

Feb 19 2025 35 mins  
In this episode, Conrad and Paul focus on vacation rental marketing strategies at the property level, particularly optimizing property detail pages for increased bookings and revenue. They also dive into the art of optimizing property detail pages to drive more bookings and boost revenue. They break down the essentials—high-quality photos, engaging videos, and strategic branding�

What Is Google Thinking About YOUR Content In 2025?

Feb 12 2025 42 mins  
In this episode, Conrad and Paul think more about Google and how they're ranking and thinking about CONTENT on your vacation rental blog and website. They also break down AI overviews, search trends, updates and more.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 1

Understanding The Lingo: Performance Numbers For Your Vacation Rental Business

Feb 05 2025 44 mins  
In this episode, Conrad and Paul close the loop on the "lingo" series with reporting, numbers, KPIs and metrics that many vacation rental companies use to measure and gauge direct booking performance. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect W

What Porter's 5 Forces Can Teach Us About The Vacation Rental Industry's Change Happening In 2025

Jan 29 2025 36 mins  
In this episode Conrad and Paul use Porter's Five Forces to explain what challenges the vacation rental industry is facing in 2025, weak spots, opportunities and a lot more.Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteF

Understanding The Lingo: Social Media Marketing For Vacation Rentals

Jan 22 2025 26 mins  
In this episode Conrad and Paul revisit the "lingo" series and focus on social media marketing and paid social ads mostly on Meta (Facebook / Instagram). Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagr

Can We Build A Marketing Strategy With Just AI?

Jan 15 2025 41 mins  
In this episode Conrad and Paul run a fun test: can we build a marketing strategy that makes sense with ChatGPT and / or Gemini from Google? Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101ChatGPTGemini🔗 Connect With BuildUp BookingsWebsiteFacebook PageInstagr

Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings

Jan 08 2025 37 mins  
In this episode Conrad shares the audio from his room-filling DARM Presentation: Mastering Property Detail Pages & Property Descriptions To Get More Direct Bookings. Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Mastering Vacation Rental Marketing 101Video version & blog post🔗 Connect Wit

Revisiting Google Vacation Rentals For 2025 - How Is This Going For Google?

Jan 01 2025 28 mins  
In this episode Paul and Conrad revisit how things are going with Google's Vacation Rentals search platform in Google Travel. Is the 800lb advertising gorilla taking tons of Vacation Rental marketshare? Or an almost-dead-fish flopping on the deck? Enjoy!⭐️ Links & Show NotesPaul Manzey Conrad O'ConnellConrad's Book: Mastering Vacation Rental MarketingConrad's Course: Master