HeyOrca Podcast

Mar 25 2025 34 ep. 33 mins 2

HeyOrca Podcast artwork

Discover how to build a successful career (and life!) in social. Every week, Alyssa and Qetsiyah get together with our community of social media managers to share strategies and tactics, explore the latest industry news, and help you grow an engaged community. Want to become a more confident and effective social media manager? Whalecome to the HeyOrca Pod!

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How to balance your communities on and off social in 2025

Mar 25 2025 32 mins

Our 2025 community theme is balancing our communities on and off social media. When you think of your brand’s community, you may think that only includes your social media accounts. We’re here to show you that you can build community way beyond social media and tap into newsletters, in-person events, and more. In this episode, Jesse and Alyssa go over why you should build your

How to utilize Reddit to build community

Mar 18 2025 40 mins

If you’re like us, you love going on Reddit in your spare time but haven’t explored it for your brand yet. In this episode, we’re joined by Juliana Rodriguez, Client Partner at Reddit, who will be giving us the inside scoop on how businesses can utilize Reddit to build community. In addition, she will touch on what Reddit metrics your business should measure and all the fun f

How to develop a strong brand voice

Feb 25 2025 38 mins

Is your brand voice strong and recognizable, or does it feel a little all over the place? In this episode, we’re diving into the art of crafting a distinct and consistent brand voice that resonates with your audience. Our resident writer, Lysle, breaks down simple steps to define and refine your brand voice, tactical exercises your team can use right away, and how to maintain con

How to grow your personal brand through thought leadership

Feb 04 2025 44 mins

Unlock the power of thought leadership and take your personal brand to the next level! We couldn't talk about thought leadership without the amazingly talented and well-known thought leader Christina Garnett, Chief Community Officer here at HeyOrca. In this episode, we will be diving into topics such as: how you can create your own brand market fit, how to grow without burning out

2025 Social Media Predictions with Lia Haberman

Dec 24 2024 39 mins

We love ending the year by gathering with our community to chat about what the next year holds. This year, we have two very special guests joining us! Lia Haberman, Corporate Marketing Consultant and writer of the popular newsletter ICYMI, and Joe Teo, CEO of HeyOrca, joined us to share their thoughts on what’s coming up for the industry in 2025! In this final episode of 2024, we

Copywriting formulas for social media managers

Dec 03 2024 29 mins

There's no secret trick for writing social content, BUT there are formulas! Join us to dive into the copywriting formulas every social media manager needs to know. In this episode, we're going to break down: the easy copywriting formulas that will add oomph to your content, real-world examples that will make you go, "Ohhh, now I get it!" and copywriting cheat sheets that you'll rea

How to handle a social media crisis

Nov 12 2024 32 mins

Have you ever been in a social media crisis? Here's how to handle a social media crisis, whether you’ve been there before, want to learn new tips, or you’re getting prepared just in case it happens to you. In this episode, we sit down with Sadie Wigg, Marketing Manager at Creative Pod and touch on important topics such as: the early signs of a social media crisis and how to cat

How to engage and moderate your TikTok community

Oct 29 2024 31 mins

TikTok is such an incredible platform to build community on and we want to help you utilize it. To do so, we brought in TikTok pro Lorrie Rose, freelance Marketing Executive, to guide us on how to grow a strong and trusting community through engagement and moderation. Through this conversation, you will learn all there is to know about TikTok and more when building community and en

How to create a community-led content plan

Oct 08 2024 33 mins

Are you tired of constantly chasing after algorithm changes? In this episode, ourr hosts Joe Teo and Christina Garnett share their insights on shifting the focus from algorithms to a more sustainable and fulfilling approach — a community-led content strategy. Some big takeaways will include how to determine content pillars, how to segment your content, and community-centric plann

How to engage and moderate your Instagram community

Nov 05 2024 36 mins

Community-building is the main character this year. And Instagram is its best friend! Instagram provides a plethora of opportunities to build a strong community and we want to help you leverage them all. In this episode, you will learn about content strategies that will help you engage your audience, tips and tricks for successful community moderation, and what analytics to look at