High-Key Growth | The Podcast

For early-stage companies, a product marketing hire isn't often your first priority, but product marketing as a function is necessary for the success of your solutions and market fit. Idelic's Jada Gale stopped by High-Key Growth to discuss product marketing tips for the B2B business that needs hyper-growth with a limited bandwidth. In this episode, Jada covers: Low-cost market res

There's more than meets the eye when it comes to content. With a solid content creation strategy, a brand can turn blog posts and ebooks into revenue. Tenspeed's Nate Turner joins this episode of High-Key Growth to talk about what building that successful strategy might look like. In this episode, Nate covers: Leveraging thought-leadership to drive revenueIdentifying the channels t

For many businesses, Google and social advertisements are some of the most effective ways to reach their target audience and drive growth quickly. Although, marketing background or not, launching successful paid ads for search or social on a budget can be quite challenging for anyone. Fortunately, HBT Digital Consulting's RJ Huebert stops by to talk shop on digital advertising. In

From reels and stories to conference presentations, brand videos, advertisements, customer testimonials, user-generated content... the list goes on when it comes to video options for your marketing toolbox. For even seasoned companies, navigating the realm of visual storytelling can be challenging when deciding which videos and channels make sense for their brand. Luckily, PMI Digi

In a competitive industry with knowledgeable buyers, it takes more than just a quality product or solution to stand out above the noise. Presenting a relatable, authentic brand is critical to connecting and resonating with the market. For Co-Founder, Heather Jones, putting her (color-matched) face in the spotlight helped Foundera go viral in the beauty industry.In this episode, Hea

The expansive world of digital marketing can be intimidating when you're a small team or founder wearing so many other hats and not having a ton of time to dedicate to your digital presence. From SEO to SEM and PPC, the acronyms alone can be defeating. Luckily for me, Andrew Rupert stopped by High-Key Growth to help break down the steps to getting started.In this episode, Andrew co

AI has become more accessible than ever before since the launch of ChatGPT. In just over a year, ChatGPT has already racked up over 100M users. Among the universal list of AI adopters, marketers and early-stage founders have jumped in headfirst to add AI to their marketing toolkits. Unfortunately, AI isn't just an easy button for generating demand and revenue; many are hurting thei

When running a direct-to-consumer line whose target market includes college students, social media can be the make-or-break channel for your brand. On this episode of High-Key Growth, Kyle Guinness, CEO and Co-Founder of Revitalize Energy, shares how 'Customer is King' for his brand and how he's using advocacy to successfully target their Gen Z market. In this episode, Kyle covers:

From launching your monthly newsletter to going viral on TikTok, a founder's list of Big Hairy Audacious Goals (BHAG) in marketing is neverending. On this episode of High-Key Growth, Jordan Marinkovich, Innovation Work's Platform Community Manager shares what marketing means in the early days and where your priorities should lie if you're just starting out. In this episode, Jordan