Preserving family tradition while embracing disruptive change: the PriceSmart story
May 06 2024
59 mins
Send us a textDavid Price leads the 3rd generation of a family that invented the membership warehouse club, PriceClub (now known as Costco). As Chief Transformation Officer, David helps lead the family's foray into LAC markets, under the brand PriceSmart, first established in Panama in 1996 and now present in 13 countries. Balancing the lessons learned by family before him with the