How The F**k Did You Get That Job?

Aug 28 2024 146 ep. 37 mins 43
How The F**k Did You Get That Job? Podcast artwork

Welcome to the show where two not-so-interesting guys ask interesting people one question and then interrupt them as they try to answer. This podcast started earlier in New York City when hosts of the show, David Jaffin and Jake Miller, asked people out to breakfast to make connections and pick their brains about how they got to where they are and advice to those wanting to follow in their footsteps. Now, they’ve learned how to work microphones … kind of.

  Business
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Problems Into Profits: How Todd Abrams Went From “Fat Kid” to CEO & Co-Founder of ICON Meals

Aug 28 2024 35 mins  
Todd Abrams went from being nicknamed "Lumpy" to an IFBB pro men's physique competitor and co-founder and CEO of ICON Meals, a company that delivers healthy meals to thousands across the US. But ICON Meals is just the latest chapter in Todd's entrepreneurial journey. He's founded and successfully exited multiple companies, including Outdoor Solutions and Laye

Grit, Tenacity, and Never Complacency: Lauren Griswold's Blueprint for a Rewarding Marketing Career

Aug 21 2024 37 mins  
Lauren Griswold’s resume spans from baseball diamonds to the halls of higher education. Currently, she serves as the Chief Communications and Marketing Officer for Boise State University. She joined them in 2019 as Associate Vice President for Creative Strategy and quickly rose through the ranks, taking on increasing responsibility for the university's communications and mar

From Artists to Fans: Hadley Spanier’s People-Centric Approach in Music Marketing

Aug 14 2024 28 mins  
Hadley Spanier's career in the music industry spans interning at Sony Music to heading up Brand Marketing and Artist Relations at Yousician. So yeah, she's seen it all. And get this - her love for marketing started way back in middle school when she was geeking out over Gap's ad campaigns. Hadley was made for this. In this epsiode, David Jaffin and Hadley Spanier have

Jennifer Schufer’s 4 Keys to Driving Meaningful Change in Higher Ed Marketing

Jul 31 2024 30 mins  
Jennifer Schufer has dedicated nearly 30 years to steering marketing and communication strategies in higher education. As the Assistant Vice Chancellor for Marketing & Content Strategy at the University of Colorado Boulder, she leads cross-functional teams in developing student-centric content and campaigns that engage audiences at every stage of their university journey. In th

Personal & Professional Growth in Higher Ed Marketing with University of Denver’s Director of Brand Marketing, Sarah Foley

Jul 24 2024 40 mins  
Sarah Foley, Director of Brand Marketing at the University of Denver, has built her career at the intersection of creativity and strategic leadership. With a B.S. in Graphic Design from Syracuse University's renowned Newhouse School and an M.S. in Organizational Leadership from Regis University, Sarah brings a valuable blend of skills to her work in higher education marketing.

Overtime’s Tyler Rutstein Gives Tips for Capturing Gen Z’s Attention in a New Age of Sports Fandom

Jul 17 2024 35 mins  
From marketing NBA stars like Derrick Rose at Adidas to growing Overtime from a simple Instagram account into a sports media powerhouse with hundreds of millions of followers across their accounts, Tyler Rutstein has had quite the career. Now, as the Chief Brand Officer and Head of Commerce at Overtime, he's using his diverse experiences to completely redefine how Gen Z engages

Nicholas Reichenbach's Lessons on Timing, PR, and Influencer Marketing

Jul 10 2024 36 mins  
Nicholas Reichenbach, founder and CEO of Flow Alkaline Spring Water, has a knack for spotting industry-shifting opportunities. His career spans from pioneering ringtone publishing to launching BlackBerry's app store, culminating in his current venture disrupting the beverage industry. In our chat, Nicholas offers a ton of practical advice for building brands. He emphasizes thi

Emotional Intelligence, Flexibility, and Innovation: Timm Baldwin's Keys to Impactful Marketing

Jul 02 2024 34 mins  
If you're looking to know what it takes to build a kick-ass career in marketing, you need to meet Timm Baldwin. This guy has been around the block, from his early days writing copy for radio ads to his current gig as the Associate Vice President of Marketing and Brand Strategy at Towson University. Along the way, he's racked up experience in everything from nonprofit market

Lessons for Aspiring Brand Owners from Rhone’s Co-Founder, Ben Checketts

Jul 02 2024 51 mins  
From studying the works of Walt Whitman to crunching numbers at ESPN, Ben Checketts’ diverse background in English literature and sports marketing gives him a unique perspective on building brands that stand out. As the Creative Director and Co-Founder of Rhone, he is shaking up the activewear space with his approach and steeping the brand in the cause for Men’s mental health.

How Heidi Meyers is Revolutionizing Brand Strategy at AMC Networks

Jul 02 2024 25 mins  
On this week's episode of How The F*** Did You Get That Job, we've got Heidi Meyers, the mind behind AMC Networks' standout brand strategy and e-commerce. Heidi’s journey into marketing is far from your typical corporate climb. She started out exploring the depths of the human mind as a neuroscience researcher, trying to unravel the mysteries of what makes people tick