How to Save the World | The Psychology & Science of Environmental Behavior

May 20 2024 82 ep. 42 mins 92
How to Save the World | The Psychology & Science of Environmental Behavior Podcast artwork

What *really* gets people to take action for the planet? Environmental engineer and designer, Katie Patrick, takes you on a wild intellectual journey into the heart of the environmental psyche, exploring the latest evidence-based behavioral science you can use to get more people to adopt your climate or environmental campaign. Get Katie's secret climate action design tips and indie/hacker startup insights for making it happen at https://helloworlde.com/actiontips. Warning: For deep sustainability nerds only 🤓🌏.

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Mapping Urban Heat Islands with NASA Ep84

May 20 2024 34 mins  
In this episode, I share the story of creating the world’s highest-resolution urban heat island maps in collaboration with the team at NASA JPL, available at http://urbancanopy.io. I share the process of taking raw thermal satellite pictures from the NASA archive, using GIS software and data to get a heat island score for each land parcel, using Mapbox to show the map, and runnin

Everything is a Funnel Ep83

Feb 26 2024 26 mins  
In this episode, I share the secret to building your mission. You need to START by building a funnel, not an idea. If you're building an idea, campaign, or product and not building it as a funnel, you could be making a big mistake. Listen in, I'll share how to do it right. Get my free Climate Action Design Tips: ⁠https://helloworlde.com/actiontips⁠ * * * How to Save t

What Exactly IS Gamification? Ep82

Feb 20 2024 13 mins  
In this episode, I explain the precise definition of how I see gamification. It's essentially tracking progress towards a goal, and rewarding people for making progress. This episode is a neat nugget of the core measurement-driven gamification principles you can use for making climate and environmental action happen. Get my free Climate Action Design Tips: https://helloworlde.

Top 10 Biggest Mistakes You Might Be Making Ep81

Feb 12 2024 50 mins  
Did you know that the vast majority of environmental professionals have NO training in the job they are hired to do? That's the job of human influence. Environmental scientists, engineers, and lawyers are often hired for the job of influencing thousands of people to take action to meet sustainability goals, yet our training is in, well, science, engineering, and law - not the p

The 5 Levers of Human Motivation Ep80

Jan 29 2024 18 mins  
There are three big mistakes people make when they are trying to influence people to help the planet. In this episode, I share what these are and the five big levels you should be using instead that are proven to influence people to act. Get my free Climate Action Design Tips: ⁠https://helloworlde.com/actiontips⁠ * * * How to Save the World is a podcast about the psychology

ECOPIA: We Need Child-Centric Community Housing Ep79

Jan 23 2024 29 mins  
In today's episode, I introduce a new endeavor I've been secretly burrowing away at. It's called ECOPIA and it's my ultimate dream project. ECOPIA's mission is to create child-centric properties that are built and designed for families to raise children together, as it's meant to be done, in groups (and with all the eco-friendly, zero-emissions, zero-waste features an apartment cou

The 3 Axioms of Change Ep78

Jan 15 2024 28 mins  
How do you know that your project is REALLY changing what you want to change in the world? And how do you know if you are doing it effectively? In this episode, I share the core mechanism of what change is. This is such a fundamental primary principle that we tend not to see it. You MUST have these three axioms active for change to happen. If you don't, then no change is occur

The Behavioral Science of Real Estate Energy Labels, Reuven Sussman PhD Ep77

Jan 08 2024 82 mins  
In today’s episode, we chat with behavioral and environmental psychologist, Dr Reuven Sussman, head of the Behavior and Health Program at The American Council for an Energy Efficient Economy (ACEEE). He conducts research about, and advocates for, energy efficiency in buildings and transportation - a sector that makes up the lion's share of carbon emissions. Dr Sussman is an adju

4 Evidence-Based Reasons Why You Need Positive Eco Futures Art Ep76

Jan 03 2024 24 mins  
In this episode, I share the four social-science-backed reasons for why you need to be heavily immersed in images of the positive eco future you are working to create. We'll cover the psychology of motivation, technical problem-solving, leadership, and systems-change. This epsides explores the deeper reasons why I put together the new Ecopia Store at ecopiastore.com where you

Idea: Nudge Your Neighborhood Vegan with the V-Score Ep75

Dec 18 2023 15 mins  
In this episode, I share an idea I designed and. I want you to steal it. It's called the V-Score. See the V-Score app design here. The most important factor that determines the health and environmentally friendliness of food is whether it comes from a plant or an animal. The measurement-driven design I teach is based on identifying a core metric of change. We can simplify the