I Created That Podcast

Jul 28 2024 124 ep. 39 mins

I Created That Podcast artwork

Welcome to the I Created That Podcast. This podcast is for those looking to be inspired to start an online business, marketing your business, and learn more about Shopify. I’m your host, Sarah Jansel, a former 20 year corporate veteran and executive turned creative entrepreneur. Today I'm CEO of Jansel & Co where we help clients build, brand and grow awesome Shopify stores. My guests and I are excited to share some exclusive tips about how to start a business, grow a business, and feature some super cool entrepreneurs and business partners who can help you do it too.

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#123 - Maximize Your Exposure Getting Into Digital Gift Guides with Nora Wolf

Jul 28 2024 46 mins

Gift guides provide a huge opportunity for those in the product based business - exciting news for Shopify store owners! I sat down with Nora Wolf, owner of Wolf PR and Wolf-Craft to talk about why gift guides are an incredible way to build your audience, brand, and sell more of your products.In this episode, you will learn:- Who are gift guides for- Why gift guides a great way to

#122 - Building a Strong Fashion Community Expert Tips with Meredith Dew

Jul 21 2024 42 mins

When it comes to building a strong Shopify business and following - you need to spend time building your community! Community can help you gather input and feedback, become a strong referral source, and earn you consistent, growing revenue! I sat down with Meredith Dew, CEO of Wild Melon a western Canadian fashion boutique, to talk about how she’s cultivated a strong community th

#121 - Streamline Your Content Strategy: Tips from Lindsay Smith

Jul 14 2024 38 mins

When we think of creating content, we often immediately think of social media. However, there are so many other forms of content you can use to market and connect with others for your business. I sat down with Lindsay Smith, Creative Marketing & Content Expert, to talk about the many forums and ways that you can create content that connects for your business.In this episode, yo

#120 - Elevate Client Experience Legal & Operational Insights with Danielle Stead Blanton

Jul 07 2024 45 mins

Your legal and operations should be personal and match the tone of everything else you’re doing in your business - from contracts to policies, it all matters. I sat down with Danielle Stead Blanton, attorney and business strategist, to dive into the legal side of online business and how it can help you create a thriving, profitable business.In this episode, you will learn:- What

#119 - Brand Building Insights from an Experienced Publicist Allison Ullo

Jun 30 2024 46 mins

PR is typically a term that can make everyone cringe. When it comes to marketing in general, you often hear the “bad experience” stories from brands instead of the good ones - but not today! I sat down with Allison Ullo, PR Consultant and Founder & CEO of Leaves of Leisure, to talk shop about how PR can change the game for your business - and learn about how that played int

#118 - Building Brand Devotion: Crafting a Cult-Like Following with Kerrie Fitzgerald

Jun 23 2024 43 mins

Here’s the 6th episode of the “Best of the I Created That Podcast” series:If your goal is to always leave your customers with a smile on their face, create magical experiences for them with one-of-a-kind designs, and keep them coming back for more - this episode is for you. I sat down with Kerrie Fitzgerald, E-commerce business coach and podcaster, to talk about what brands d

#117 - Preparing for Holiday Shopping Season with The Social Snippet

Jun 16 2024 49 mins

Here’s the 5th episode of the “Best of the I Created That Podcast” series:Product-based businesses everywhere (aka Shopify stores) have the ultimate opportunity to maximize their sales during the busy holiday shopping season (September through January), if they take a planful approach. I sat down with Maria and Kristina from The Social Snippet to talk about the best approach

#116 - Mastering Holiday Shopping Pro Tips with Sarah Jansel

Jun 09 2024 33 mins

Here’s the 4th episode of the “Best of the I Created That Podcast” series:The holiday shopping season for ecommerce stores typically runs August until January each year. This is an important time of year because it’s the time when consumers spend the most money, and in turn the best revenue opportunity for Shopify and product based business owners out there. To help you pre

#115 - Unlocking Your Potential Exploring Passion and Purpose with Diana Nguyen

Jun 02 2024 40 mins

Here’s the 3rd episode of the “Best of the I Created That Podcast” series:From Finance Consultant to Fashion Designer and Entrepreneur, our guest made a bold transition to building her own fashion business and building women up with her incredible brand. I sat down with Diana Nguyen, Podcaster and CEO of Madison / Savile, an influential lifestyle brand specializing in women's

#114 - How to Build a Profitable Business in Shopify & Etsy with Taylor Smith

May 26 2024 43 mins

Here’s the 2nd episode of the “Best of the I Created That Podcast” series:Ever wondered what the difference is between building a business on Shopify vs Etsy? Not sure where you should start or which platform is right for you? Well in this episode we talk about exactly that! I sat down with Taylor Smith, co-owner of Studio Sisters, to talk about how she’s built a top 0.1% s