Icons in the Making

Sep 10 2024 40 ep. 32 mins 6

Icons in the Making Podcast artwork

Icons in the Making is an award-winning podcast hosted by Heather Stern, Global CMO of Oliver Wyman Group, parent company to Lippincott. In each episode, you’ll hear from the leaders and change agents at today’s most innovative, purpose-driven, and disruptive brands. Tune in for honest and insightful conversations on the brands shaping our world and the people behind them.

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Coloring outside the lines with e.l.f. Beauty's Kory Marchisotto

Sep 10 2024 49 mins

Brands are often taught to color within the lines—but that's never been Kory Marchisotto's MO. So, it was only fitting when she joined e.l.f. Beauty as CMO, a brand with a penchant for disruption and a renegade spirit to match. Five years into her role and she's blown past industry benchmarks, broken records across digital platforms, and brand awareness has doubled. Tune in to th

Cracking open a healthier tomorrow with OLIPOP's David Lester

Jul 24 2024 43 mins

Soda and its high-sugar content have long had a bad rap. But OLIPOP is shaking things up with its better-for-you sodas and fun, nostalgic branding. And consumers are taking note; the brand is set to hit $500 million in sales this year and was recently named one of Time's 100 most influential brands. Join us for this refreshingly honest conversation with David Lester, Co-Founder & P

Building a killer brand with Liquid Death's Andy Pearson

Jun 25 2024 39 mins

Liquid Death isn’t just in the business of beverages. It’s on a mission to get more people to drink healthier beverages while helping kill plastic pollution. Not to mention bring humor and wildly entertaining content into the world. In this episode, we sit down with Andy Pearson—writer, director, ultra-marathon runner and VP of Creative at Liquid Death. Under Andy’s creativ

Propelling business aviation to new heights with Bombardier's Ève Laurier

May 14 2024 41 mins

In the world of business aviation, the Bombardier customer experience exists on a higher plane. Loved by the most influential, the brand has redefined industry standards through relentless innovation, purposeful craft and a passion for precision. But at the heart of this Canadian icon are the people behind it, most notably, Ève Laurier, Vice President of Communications, Marketing

Driving the game of golf forward with Topgolf's Geoff Cottrill

Apr 23 2024 40 mins

When it comes to golf, country club memberships and strict dress codes are par for the course. But Topgolf is on a mission to change that. As Chief Brand Officer, Geoff Cottrill is pushing the boundaries of marketing innovation and cultural strategy to make golf more accessible—and fun. In this episode, Geoff shares how Topgolf is reinventing the sport as well as lessons

Supercharging growth and cultural relevance with Crocs' Michelle Poole

Mar 05 2024 43 mins

Fortune favors the bold—especially when it comes to brands willing to take risks, embrace challenges and lean into culture. Take it from Michelle Poole; as the President of Crocs, she's led the polarizing brand to icon status with record-breaking sales in 2023, global expansion, and a spot on Time's 100 Most Influential Companies list. In this episode, we sit down with Michelle t

Designing the future of healthcare with CVS Health’s Michelle Peluso

Jan 23 2024 43 mins

Michelle Peluso likes a challenge. Throughout her cross-industry career, she’s steered some of the world’s best brands in banking, fashion and travel through successful digital transformations. Now, she’s taking on healthcare at CVS Health where she’s revolutionizing the end-to-end patient experience across all of the company's care delivery and customer service channels. I

Live from SXSW Sydney with Zach Kitschke (Canva), Jo Boundy (Commonwealth Bank) and Brent Smart (Telstra)

Nov 29 2023 48 mins

When SXSW, arguably the world’s most iconic conference, expanded from North America for the first time with a new event in Sydney, it was the perfect opportunity to explore future trends and fundamental truths with the CMOs of the biggest brands in Australia. In this panel discussion, live from SXSW Sydney, we sit down with Zach Kitschke from Canva, Jo Boundy from Commonwealth, a

Taking creative risks, the future of AI and staying humble with NotCo’s Fernando Machado

Sep 28 2023 41 mins

Fernando Machado has never been one for resting on his laurels. From brand guru at Unilever, to global CMO at Burger King, to CMO at Activision Blizzard, Fernando’s career has been built on the desire to never stop learning. Now, this brand genius is taking on his boldest role yet as CMO of NotCo, a Chilean-based startup that uses AI power technology to develop plant-based foods.

Turning Barbie into a state of mind with Mattel’s Lisa McKnight

Aug 08 2023 31 mins

Barbie’s journey from iconic toy to cultural phenomenon has been a master class in marketing. But this branding triumph started well before there was Barbiecore and Kenergy—in fact, it has been a decade in the making. At the center is Lisa McKnight, Chief Brand Officer of Mattel and a 25-year veteran of the brand. In this episode, Lisa shares the genesis of Barbie’s transform