In the Sauce

Oct 10 2024 249 ep. 56 mins 116

In the Sauce Podcast artwork

A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.

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Building In the Sauce

Oct 10 2024 61 mins

For the 250th and final episode of ITS, Ali invited Adam Brown to help her recap the past 6 years of the show.

Building with Today's Natural Consumer

Oct 03 2024 53 mins

Annalea Krebs is the founder and CEO of Social Nature, an online product discovery platform with over 1M shoppers. On this episode of ITS, Annalea and Ali talk about the consumer journey, from trial to life-long fan, and how it's more important than ever to take the risk out of trying new products.

Rebuilding

Sep 26 2024 59 mins

Catherine Campbell is the founder of One For the Books, a marketing consultancy that specializes in reviving older brands in food, home, hospitality, and culture. On this episode of ITS, Ali and Catherine discuss vibes: what brands do when they lose them, and how to know when you're a brand at risk. Photo courtesy of Chelsea Lane Photography.

Building on Tastemade

Sep 19 2024 52 mins

McCall Gridley is Head of Sales & Partner Experience at Tastemade. On this episode of ITS, McCall tells Ali how brands can partner with Tastemade to create content that not only creates awareness, but also drives sales. They discuss the ever-evolving state of food media, how to think about content and consumer mindset, and why a media ecosystem is better than a single channel strat

Building and Leadership

Sep 12 2024 65 mins

Jane Miller is the CEO of Rudi's Rocky Mountain Bakery and CPG veteran with over 30 years of executive experience. On this episode of ITS, Jane and Ali talk about the fundamentals that have always been true of sustainable CPG brands, the qualities of great leaders, what makes brands fail, and why "build it and they will come" is a very bad idea.

Building for People Who Need You

Sep 05 2024 51 mins

Steven Singer is the founder and CEO of FODY Food and a 25-year CPG veteran. On this episode of ITS, Steven and Ali talk about the pros and cons of a building a niche product, how social media has truly changed the game in CPG, and how founders can protect themselves and their companies in this new era.

Building Unity

Aug 02 2024 57 mins

Clara Paye is the founder and CEO of UNiTE, best known for its line of globally-inspired protein bars. On this episode of ITS, Clara and Ali talk about building data stories for retailers, resources for emerging brands, and Clara's mission to democratize wellness.

Building the Cult in Culture

Jul 25 2024 53 mins

Sasha Shor is the founder of Holy Tshili, a new condiment company that all began with a mashup of everything bagel seasoning, chili crisp, and furikake. On this episode of ITS, Sasha shares her lessons from a decades-long career as an award-winning creative leader, storyteller, and collaborator.

Building Operational Finance

Jul 18 2024 50 mins

Kevin Griffith is the founder and CEO of Amplifi, an operational finance firm that works with CPG companies. On this episode of ITS, Kevin and Ali talk about key financial functions that emerging brands must understand to protect cash and stay healthy during tough times.

Building with Partners

Jul 11 2024 53 mins

Amrit Richmond is a CPG strategist best known for the content & community she’s worked to build since 2017: Indie CPG. On this episode of ITS, Amrit and Ali extol the virtues of cross-brand collaborations and cover everything from Faire emails to retail exclusive products.