innovate ON purpose

In this episode, Matt Mueller interviews Allan Malcomson, managing director at Canadian Tire and president of Meerby, discussing the transformation of customer and employee experiences in retail. Allan shares insights on the challenges faced in enhancing customer service, the innovative solutions implemented through Meerby, and the impact of technology on operational efficiency. Th

In this episode of Innovate On Purpose, host Matt Mueller discusses the intersection of customer experience (CX) and sustainability with Mike Robinson, a seasoned retail executive and founding member of the Eighth Notch. They explore how CX influences sustainability efforts and vice versa, sharing insights from Mike's extensive career at Macy's and his current work in optimizing de

Matt Mueller discusses how to effectively diagnose in-store problems, particularly focusing on a case study involving a grocery store's bakery department. He emphasizes the importance of qualitative research over quantitative methods, outlining a four-step process to identify root causes of issues rather than just symptoms. Through engaging directly with consumers, he reveals key i

In this episode of Innovate On Purpose, Matt Mueller speaks with Parker Jackson, CEO and founder of Liberty in a Can, about the innovative world of THC seltzers. They discuss the importance of accessibility in cannabis, the unique experience of consuming THC in beverage form, and the challenges of navigating the market. Parker shares his passion for creating a product that is safe

In this episode of Innovate On Purpose, host Matt Mueller speaks with Lisa Johnston, editor in chief of Consumer Goods Technology, about the evolving landscape of consumer packaged goods (CPG) brands and their strategies for the future. They discuss insights from recent industry events, including the CGT Sales and Marketing Summit and Grocery Shop, highlighting the importance of fa

In this episode, Matt Mueller interviews Sabrina Cherubini, SVP of Brand and Digital at Hanky Panky, about the transformation of the company and the importance of staying relevant to customers. Hanky Panky, a lingerie brand that has been around for 47 years, has always focused on uplifting women and understanding their needs. They have built a loyal customer base by creating high-q

In this episode, Matt Mueller interviews Anes Ahmed from Hershey Canada about innovation on a global scale. They discuss the challenges of taking insights and products from one region and moving them to another, emphasizing the need for customization and understanding local consumer preferences. Anes shares examples of how markets vary, such as the difference in quick commerce tren

In this episode of Innovate On Purpose, Matt Mueller speaks with Adam Boddison, CEO of the Association for Project Management, about the critical role of project management in driving change within organizations, particularly in the C-suite. Adam shares his journey from a mathematics teacher to a project management leader, emphasizing the importance of effective project management

In this episode of Innovate On Purpose, host Matt Mueller speaks with Pratik Bhadra, CEO of Netcore, about the critical transition from brick-and-mortar to e-commerce and omnichannel retail. They discuss the importance of product discovery, the challenges posed by consumer choice, and innovative strategies for enhancing customer engagement through email marketing. Pratik emphasizes

In this conversation, Matt Mueller and Linda Johansson-James discuss the evolving landscape of retail, emphasizing the importance of customer experience, the balance between e-commerce and in-store shopping, and the role of self-service technologies. They explore how retailers can better understand consumer needs and adapt to changing shopping behaviors, while also highlighting the