innovate ON purpose

In this episode, Matt Mueller speaks with Victoria Dias, Insights and Shopper Manager at Mondelez International, about the evolving landscape of snacking. They discuss consumer trends, the importance of innovation with purpose, and how Mondelez is addressing health and sustainability in their products. Victoria shares insights on Gen Z's unique snacking preferences and the signific

The conversation at Expo West 2025 highlighted significant trends in the food and beverage industry, focusing on plant-based perfection, the simplicity revolution, and the resurgence of brands like Odwalla. Key insights included the importance of emotional connections with consumers, the rise of brain health products, and the innovative approaches of companies like Prime Roots in t

In this episode of Innovate On Purpose, Matt Mueller speaks with Tucker Mitchell, a senior manager of innovation insights and strategy at Pernod Ricard. They discuss the importance of consumer insights in driving innovation, the challenges of navigating innovation overload, and the critical role of storytelling in stakeholder alignment. Tucker shares his experiences in the beverage

In this episode of Innovate On Purpose, Matt Mueller and Steve Worthy delve into the pressing challenges facing the retail industry, particularly focusing on employee turnover and leadership development. Steve shares his journey in retail, emphasizing the importance of creating a unique identity for retail brands and fostering a strong company culture. They discuss the launch of Th

In this episode of Innovate On Purpose, Matt Mueller and Dr. Elisa Servais delve into the critical role of store design in enhancing customer experience and driving sales. They discuss the outdated nature of many retail environments, the importance of bridging the gap between academic research and practical application in retail design, and the need for a cohesive omni-channel stra

In this conversation, Matt Mueller, an innovation strategist, discusses key consumer trends to watch for in 2025 and how to leverage trend assessments towards your innovation. Trends shared in this episode focus on plant-based, ethically sourced & natural products, and the convenience trend. He emphasizes the importance of understanding consumer behavior and market dynamics to

In this episode, Matt Mueller interviews Allan Malcomson, managing director at Canadian Tire and president of Meerby, discussing the transformation of customer and employee experiences in retail. Allan shares insights on the challenges faced in enhancing customer service, the innovative solutions implemented through Meerby, and the impact of technology on operational efficiency. Th

In this episode of Innovate On Purpose, host Matt Mueller discusses the intersection of customer experience (CX) and sustainability with Mike Robinson, a seasoned retail executive and founding member of the Eighth Notch. They explore how CX influences sustainability efforts and vice versa, sharing insights from Mike's extensive career at Macy's and his current work in optimizing de

Matt Mueller discusses how to effectively diagnose in-store problems, particularly focusing on a case study involving a grocery store's bakery department. He emphasizes the importance of qualitative research over quantitative methods, outlining a four-step process to identify root causes of issues rather than just symptoms. Through engaging directly with consumers, he reveals key i

In this episode of Innovate On Purpose, Matt Mueller speaks with Parker Jackson, CEO and founder of Liberty in a Can, about the innovative world of THC seltzers. They discuss the importance of accessibility in cannabis, the unique experience of consuming THC in beverage form, and the challenges of navigating the market. Parker shares his passion for creating a product that is safe