Inside the Product Marketing Mind

Jul 06 2023 31 mins
Inside the Product Marketing Mind Podcast artwork

Dive into the world of Product Marketing in fast-growth SaaS startups with our Host Kristina Terziyska. Each episode gets into the trenches alongside those who were *actually* there when it happened, with seasoned experts who bring a fresh perspective into this field. Brought to you by EarlyNode.com.

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Scaling Hyper-Growth Startups with Lena Shenkarenko (Senior PMM @ Mavenoid)

Jul 06 2023 31 mins  
In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Lena Shenkarenko talks about working at a hyper-growth startup as a PMM.Tune in to learn more about:~ Difference between startups and scale-ups for a PMM~ Characteristics of a great founding PMM ~ One thing to avoid as a PMMTimestamps(00:00) - Intro (02:00) - How Lena got into product

The Power of Storytelling in Product Marketing, with Peter Kortvel (Senior PMM @ Scandit)

Jun 21 2023 31 mins  
In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Peter Kortvel talks about the power of storytelling in product marketing.Tune in to learn more about:~ Why is storytelling important, and how to use it in product marketing?~ The Old World vs. New World Framework for impactful positioning.~ Things to know before joining the startup wor

Breaking into Product Marketing with Career Coach Yi Lin

May 26 2023 32 mins  
In today’s Inside The Product Marketing Mind episode, Career Coach Yi Lin joins us with her incredible advice for people looking for no-code tech roles.Tune in to learn more about:~ How to climb the Product Marketing ladder?~ The ins and outs of the Product Marketing world.~ How and when to hire your first Product Marketer?Timestamps(00:00) - Intro (00:53) - How Yi Lin Got Into

What Product Marketing looks like for Early-Stage Startups – with Anthony Pierri (Co-Founder of Fletch PMM)

May 17 2023 31 mins  
In today’s Inside The Product Marketing Mind episode, Anthony Pierri joins us from Fletch PMM. Anthony helps early-stage PLG B2B startups market their products with clear messaging and product positioning along with his partner Rob Kaminski under Fletch PMM.Tune in to learn more about:~ 8 Product Messaging Elements.~ When to Hire A Product Marketer as an Early-stage Startup?~ How