InspirED School Marketers SPARKCAST

Introduction This episode of the InspirED SparkCast discusses the 2022 Independent School Cost-Per-Enrollment Study produced jointly by the Enrollment Management Association (EMA), the National Association of Independent Schools (NAIS), and National Business Officers Association (NBOA) to make informed decisions around funding and support for enrollment efforts. [Links above lead

Deb Baum is the Senior Director of Communications and Strategic Institutional Marketing at The Bryn Mawr School, an all-girls PK-12 school in Baltimore, Maryland. Deb previously worked in communications and media relations roles at Gilman School, The Rhode Island Foundation, and Brown University. Deb also has a background in journalism, having spent three years as a news writer for

Jan Abernathy Jan Abernathy is the Chief Communications Officer at The Browning School and a member of the CASE Commission on Marketing and Communications and on the faculty of the CASE Academy. She was previously the Director of Marketing and Communications for the Elisabeth Morrow School and is the president of the New York City Independent Schools Communications Professionals gr

Dr. David Willows is co-founder and strategic director at [YELLOW CAR], a training and consulting firm designed to help schools stand out. Between 2005 and 2022, he was Director of Advancement at the International School of Brussels, Belgium. David is widely regarded as one of the most innovative practitioners in the field, helping to shape and define the future of Advancement in s

Colin Anson is the CEO and co-founder of Pixevety, a child image protection and photo storage solution that helps schools and parents manage and share photos and videos of children with state-of-the-art, real-time consent technology. With over 11 years of experience in the online media industry, Colin is a digital entrepreneur and a passionate advocate for children's digital privac

H. Watson Jordan Ed D. Watson is an author, a lifelong educator, and a certified WHY.os trainer. His company, The Resilience Initiative, promotes resilience around the world. Watson works with teams using the WHY Operating System to drive superior insight, understanding, and production. This algorithm guides the identification of individual and group zones of genius and explain

Carrie Grimes is the Director of the M.Ed. in Independent School Leadership at Vanderbilt University's Peabody College of Education and Human Development. Carrie is a Professor in the Department of Leadership, Policy and Organizations, and teaches across master's and doctoral programs at Peabody College. In addition to her teaching and scholarship, Carrie facilitates workshops and

Mike Connor Mike is President of Connor Associates and co-author of the NAIS book, Marketing Independent Schools in the 21st Century. His latest e-Book, Pulling in the Same Direction, emphasizes everyone’s role in recruitment, retention, and fundraising. Earlier in his 30+ year career Mike worked in nearly every position at independent K-12 schools. Today, Connor Associates ha

Chris Pryor is president and founder of The Gowan Group. As a lifelong educator, strategist, and thought leader, Chris is in his third decade of independent school leadership. He has held leadership positions at independent schools such as Harbor Country Day, The Independence School, Hackley, Rye Country Day, and Tuxedo Park School and was actively involved with NYSAIS. Chris is a