Ipsos Views

Diagnostic advances mean that earlier detection and diagnosis of Alzheimer's Disease is now possible - sometimes even before symptoms manifest. In this third episode of Ipsos' podcast series "Healthcare Uncovered" Hannah Brown and Ayse Levent from our Global Healthcare Monitors team weigh the benefits of early diagnosis against the challenges posed by advance knowledge of this cond

Join Arnaud Debia, our Global Creative Development Director, as he talks to BBDO's Josy Paul about early-stage creative development and the power of empathy.

Hosts Jacqueline Hull and Leila Alavi are joined by Dr. Miro Griffiths, a disability studies scholar and policy advisor. Dr. Griffiths explains the importance of accessibility in UX research, emphasizing the need for prioritized inclusivity and participation in all phases. Tune in for an enlightening conversation on making research more accessible and inclusive. Understand how res

In this episode of Ipsos' podcast series "Healthcare Uncovered," we are joined by Mario Menti (Сhief Technology Officer of our Healthcare service line) for an insightful discussion on how recent developments in generative AI technology have enormous implications on healthcare and life sciences - for administrative functions, drug discovery, patient care, and more.

What happens when you apply the principles of brand success to politics, and consider candidates as though they were brands? Our Brand Talk series is back, for a very special edition focussing on the upcoming elections in the UK and the US. Chris and Hazel are joined by Keiran Pedley (Director of Politics, UK) for a discussion of the successes and failures of British and American

Jacqueline and Guilia are joined by Brooke Bosley, Ph.D., Design Researcher at Microsoft Education and Alyssa Sheehan, Research and Innovation Director, Ipsos UX. Brooke’s research draws from Black feminism and Afrofuturism and offers an approach to help Human-Computer Interaction (HCI) researchers and designers create more reflective products and experiences. The guests also tal

Hazel and Chris are joined by Ravleen Beeston, the Regional Vice President for Microsoft Advertising in the UK. Ravleen is a seasoned digital marketing professional and has overseen the expansion of the Microsoft Advertising business, which is fundamental to Microsoft’s core strategy. She also sits on the board of the Interactive Advertising Bureau UK and supports key Diversity a

In this first episode of Ipsos' new podcast series "Healthcare Uncovered," Pieter De Richter, a regional lead within our Global Syndicated Services team, joins us to take an in-depth look into the challenges and intricacies of cancer treatment and shares his insights into oncology's complexity. You can also stay updated with the latest breakthroughs in cancer res

In this episode we’re joined by Tom Roach, VP of Brand Strategy at Jellyfish – a digital marketing agency. If you read Tom’s blog you’ll see he has over 20 years’ experience as a strategist in the world’s best marketing and communications agencies – AMV BBDO, Leo Burnett, BBH, adam&eveDDB – working with amazing brands including McDonald’s, The BBC, Mercedes-Be

In this episode, our hosts Chris and Hazel, are joined by Josy Paul, the Chairman and Chief Creative Officer of BBDO India. Josy is an expert at the art of building effective advertising campaigns and brand movements. He has been the creative force behind award winning campaigns like P&G’s Touch the Pickle, which gave women a voice to challenge period taboos in India. He also