JAR Inside the Research Podcast

Can We Turn ASMR Experiences Into Advertising? College-Age Consumers’ Perceptions Of ASMR Contents and AdvertisementsIn this episode, Susanna S. Lee from Temple University tells us more about studies she and co-author Huan Chen from the University of Florida conducted about how ASMR (those whispery, tingly videos) is making its way into ads. They looked at what young adults think

How Brand Managers Can Maximize Engagement with ASMR YouTube Content: Influencers Who Give You ‘the Tingles’ via Autonomous Sensory Meridian Response Cues How can brand managers maximize their engagement with tingle-inducing ASMR videos on YouTube? This JAR study about autonomous sensory meridian response (ASMR)—the condition that causes a pleasurable tingling across the head

Things learned early in life are recognized faster and more accurately, according to the age-of-acquisition effect, a phenomenon studied widely in psychology research. Does this apply to brand recognition, too? Yes, according to a 2010 study (Ellis, Holmes, and Wright, 2010) —but now challenged by an article in JAR. Listen as authors Peilin Phua and Bill Page (University of South

How worried are brands about their ads getting placed near negative content as a result of programmatic advertising? How serious can the impact on consumers’ brand perceptions be? More than you would expect, according to Ross Johnson and Farnoosh Khodakarami, whose work published in JAR on brand safety stemmed from a simple question from an advertising executive: Is there academi

A recent ad for Moonleaf, a Taiwanese milk tea brand, shamelessly put down viewers. Its message: “You’re already fat. You won’t get any fatter with another cup.” Another ad by UCC, a Japanese instant coffee brand, scorned: “Feel dog-tired? Nah, dogs are not as tired as you.” How do campaigns that mock customers and potential customers—an emerging form of advertising h