#351: Candace Nelson of Sprinkles, on Disrupting the Bakery Industry to Build an Empire, Expansion into New Markets, and Strategic Brand Building
Jan 02 2023
42 mins
Candace Nelson is a serial entrepreneur, NYT and WSJ bestselling author, WSJ contributor, angel investor, TV personality, executive producer, and mom. She started her career working in investment banking and the internet start-up scene before completely shifting gears to follow her passion and attend pastry school. In 2005, she opened the doors to Sprinkles, the world’s first cup