Episode 62: The Ascendancy of Challenger Brands in Retail with Eric Ryan
May 29 2024
59 mins
In episode 62 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss challenger brand disruption across direct-to-consumer brands with Eric Ryan, co-founder of method, OLLY, Welly, Cast, and WILL Perform. This episode also features Julie Craig, vice president of shopper insights, to discuss the changing role o