Keep It Moving

Oct 21 2024 35 ep.

Keep It Moving Podcast artwork

Between the two of them, Alison & Melissa have combined 27 years in photography, 10 years in IT and have lived through 9 business relocations. Four moves ago Alison was frustrated watching peers grow their businesses in one place while she was starting from over again. She knew she couldn't be the only one relocating and wanting more financial stability. Despite Googling, all she could find were vague blog posts, moderately interesting podcasts but not one truly helpful resource on how to relaunch a business in a new city. Since then, Alison has streamlined a process to relocate and restart my business faster - booking clients within a month of arriving in a her newest location. It is possible to have clients waiting for you on the other side! Alison can help get you there. Melissa pivoted after 10 years as a wedding photographer to lifestyle newborns and then moved her photography business twice in 2 years. Each time she used SEO to get found on Google. As a former IT nerd, Melissa has a knack for taking technical things and making them simple and relatable. She's using that superpower for good and helping photographers tackle their website SEO and get booked by their ideal clients! We’ve coached each other through all this via Marco Polo and now we're bringing our Polos public! On this podcast we’ll give you actionable steps to help keep you and your business moving.

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032 Mini Mentoring with Susannah on Relocating to from MN to TN

Oct 21 2024 29 mins

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner pivoting, relaunching or relocating her business. We’re walking them through the steps to keep it moving! Susannah is a family and lifestyle newborn photographer moving from Minnesota to Knoxville, Tennessee this fall. We give her the nitty gritty on launching mid season with: Targe

031 The 80/20 Rule

Oct 14 2024 27 mins

What is the Pareto Principle and how can we make it work for us? On this episode, Alison & Melissa share how they use the 80/20 rule to: Problem Solve Prioritize Increase Profitability Streamline Productivity Links: Tave is the CRM we both use Google Analytics Google Search Console Leave a review in Apple Download Move Your Business Checklist Download Blog P

030 Marketing Master Plans

Oct 07 2024 31 mins

Do you have a marketing PLAN? With so many forms and outlets, it’s easy to get overwhelmed and do nothing. On this episode we’re talking with Annemie & Dayna about what it means to have a marketing plan and why consistency matters. How often you should email your waitlist How to tag your waitlist when you move or pivot The domino effect in marketing Using Trello to recy

029 Evergreen Blogging Strategies

Sep 30 2024 23 mins

We’re sharing our highest performing blog posts, when and why we created them and how they’ve worked for our marketing, SEO strategies & clients. This is all about set it and forget it. We’re helping you generate your own evergreen content that will keep working FOR you. Links: Leave a review in Apple Download Move Your Business Checklist Download Blog Post Topics

028 What are Funnels?

Sep 23 2024 16 mins

Download your funnel worksheet! Walk through your own marketing plan with us! This episode came from a listener. If you have questions about anything we’ve mentioned on the podcast, reach out to either of us and it could be a whole show! Funnels - a marketing term used to describe how we get clients aware that we exist all the way down to happy, repeat clients! How clients beco

027 One Week of Marketing from a Blog Post

Sep 18 2024 20 mins

You’re probably thinking about blogging all wrong… as a last minute effort instead of the primary marketing strategy it should be. In this episode we go over all the major places you need to be sharing your blog post links and several ways to rehash that article into multiple posts, carousels and reels. Your blog posts should be the foundation of your marketing plan, not a "whe

026 Quarterly Check In for Q3

Sep 09 2024 33 mins

Quarterly check ins are a inside look on how Alison & Melissa's photography businesses are going. Alison moved from Virignia to Hawaii just one year ago and Melissa moved from Miami to Virginia at the same time. On this episode, we review our summer plans and reality. What did we expect from the summer months and what actually happened? (hint: they were very different for both of

025 Mini Mentoring with Courtney Houk

Sep 02 2024 16 mins

Mini mentoring is a series we’re doing where we take a real life photographer who is moving their business and give them the next steps for restarting. Courtney Houk is a newborn, maternity and family photographer in Nashville, TN. Listen in as we help her attract her ideal clients. ‌ Moving? Plan it out with the FREE Move Your Business Checklist from Alison Blog Post Topics to

024 Blogging as a Local Expert

Aug 26 2024 13 mins

Aside from photo session shares, you should be establishing yourself as a local expert in your area. How do you do that? We’re telling you! ‌ Moving? Plan it out with the FREE Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questi

BONUS: How I Use Marco Polo with Gather The Scattered

Aug 23 2024 25 mins

In this bonus episode Alison chats with fellow milspouse, Kasie Purvis with Gather the Scattered, about how I use Marco Polo to connect with people all over the globe both personally and professionally. You know, Keep It Moving was born out of years of Marco Polos, but I use it for so much more too! Hear how I use this app on a regular basis in my business and personal life. Gath