Kill the Ad Man

Sep 09 2020 2

Kill the Ad Man Podcast artwork

Kill the Ad Man is a podcast for those wanting their brands to suck less. It's a show about the great, and not so great, B2B Brands and their storytellers. Because Brands are everywhere today, their successes and failures tend to get attention, and there are lessons to be learned in the process. Every week, hosts Robert Schmidt and Kevin Murray explore examples of great B2B brands and their communications in order to help others tell their stories better. Kill the Ad Man is produced by Rebox - a B2B Brand Distillery. Rebox works with clients tired of the excuses as to why they can't get ahead of their competition. You can learn more about Rebox and their work distilling the finest B2B brands at http://WeAreRebox.com.

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Brand Value & Valuations: Leveraging Your Most Valuable Asset

Sep 09 2020 44 mins

Hi, and thanks for checking out episode six of Kill the Ad Man. We welcome our first special guest Mr. Clayton Achen, as we discuss brand value and valuation. Clayton shares his insight as a CPA, a small business owner and an investor into what builds brand value and what role brand plays in the valuation of a company. As the founder of a modern, tech-based CPA firm, Clayton brings

Branding and the Branding Firm: Practicing What We Preach

Aug 12 2020 45 mins

Hi, and thanks for checking out episode five of Kill the Ad Man. You know, it’d be pretty easy for us to sit in an ivory tower and opine on all things B2B branding. But in 2018 we rolled up our sleeves and saw the world through our client’s eyes. We used the same process to rebrand our own firm like we would any other. The result was a change to a refocused—and much more clea

Keeping it Clean and Clear: Maintaining Consistency Across the Brand

Jun 10 2020 31 mins

Hi, and thanks for checking out episode four of Kill the Ad Man. When we hear the words ‘brand consistency,’ it’s pretty easy to think of proper use of logos and fonts, colours and images. But brand consistency extends to every touchpoint a company has. And we mean EVERY touchpoint. From answering the phone to your business card to your website to your thank you cards, your b

The Most Important Consideration in Building a Well-Distilled Brand

May 22 2020 41 mins

Hi, and thanks for checking out episode three of Kill the Ad Man. Quick question for you: What is the most important consideration in building a well-distilled brand? Is it a logo? A vision statement? Maybe the brand story?All of these are important considerations in the big picture that makes up a brand. But the most important component of building a well-distilled brand is… Peo

It's the End of the World As We Know It Again… Again.

May 04 2020 31 mins

Hi. Welcome to episode 2 of Kill the Ad Man. It’s kind of a 2nd part to our first episode “It’s the End of the World as We Know It… Again”. We’re going to look into the recent past to see how other brands have handled the kinds of crisis that are thrust upon them… and ones of their own making. This isn’t an episode about crisis management or public relations. But it

It's the End of the World As We Know It… Again

Apr 24 2020 35 mins

Our first episode! COVID-19 is taking a round out of the world economy, and how brands are responding to it holds a number of lessons for marketers and brand owners of companies big and small. We look at what some brands are doing and who's making the most of it.We introduce the podcast and how we came to name it Kill the Ad Man: it goes back to the start of the company nearly 10 y

Kill the Ad Man Trailer

Mar 25 2020 1 mins

Hey and welcome. Kill the Ad Man is a show that provides a swift kick in the ass for marketers needing to be understood. Produced by Rebox - a B2B Brand Distillery and hosted by Rebox's own Kevin M. and Mr. Rob, Kill the Ad Man revolves around topics in the world of branding and communications, with a focus on the B2B world of marketing.