Know Thy User

On this week's episode, Isaac Flex, Director of Member Development at Technology and Manufacturing Association, talks about marketing for an association.  The big question Isaac tackles is when does marketing begin and end, or does it even have an end?

On this week's episode, marketing director for Crossway Publishing, Matt Vent joins host, Josiah Flex to talk about content marketing for publishers.  Matt stresses the importance knowing your audience, and being generous with content to build trust with customers.

On this week's episode, marketing professor, Beth Grabowski shares her expertise on consumer behavior.  Beth shares about how we as consumers have to use system 1 and system 2 decision making, and that marketers can use this psychology to plan marketing campaigns.

On this week's episode, marketing veteran, Amy Parker joins host, Harley, to discuss marketing in retail. Amy has worked with brands including Sears, Michaels, Toys R Us, Jo-Ann, and Fresh Thyme Market.  She shares her experience and her advice on how to build customer loyalty.

On this week's episode, Larry Bettag Vice President of Production at Cherry Creek Mortgage, licensed attorney, podcaster, and author joins host, Josiah, to discuss marketing in the real estate and mortgage industry.  Larry shares about his years of experience and how relationship building is the key to customer satisfaction and gaining new customers. Know Thy User is a weekly

On this week's episode, Stephanie Gandsey, marketing director of DHJJ Certified Public Accountants and Business Advisors, joins host, Harley, to discuss marketing efforts in the financial services world.  Stephanie shares about her efforts to build up the content marketing strategy at DHJJ and the challenges of getting CPAs on board.

We often receive the question: "Is SEO all I need for a holistic digital marketing strategy?" Chris and Harley help answer this common inquiry by discussing the various marketing channels that fall under the umbrella of "digital marketing" and explaining how each tool could be used to foster growth in a holistic internet marketing strategy. More about RivalMind SEO: https://www.r

What should you consider before investing marketing dollars in SEO? Matt and Harley discuss five critical questions to ponder before diving into search engine optimization. More about RivalMind SEO: https://www.rivalmind.com/seo WATCH: https://youtu.be/-Tu1_II4LGc Follow us on: Linkedin: https://www.linkedin.com/company/rivalmind Instagram: https://www.instagram.com/knowthyus

More about RivalMind SEO: https://www.rivalmind.com/seo WATCH: https://www.youtube.com/watch?v=8xvJmzk4UWs Follow us on: Linkedin: https://www.linkedin.com/company/rivalmind Instagram: https://www.instagram.com/knowthyuser Twitter: https://twitter.com/KnowThyUser Facebook: https://www.facebook.com/rivalmind

Why keyword research? Is it even important? We receive these queries often, and we can't emphasize the answer enough! Keyword research is an indispensable and invaluable component of internet marketing. In this video, Matt & Andrew discuss why keyword research is so important for a successful internet marketing strategy and how competitive, strategic research can launch a company a