Lives of Tomorrow

Jan 13 2025 58 ep. 26 mins 9
Lives of Tomorrow Podcast artwork

The world is changing fast – and so are our lives. Carla Buzasi, CEO of WGSN, the world’s most famous trend forecasting company, talks to leading experts from around the world about what the changes mean for us all and how it will affect our Lives of Tomorrow.

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Who Writes the Article – AI or Journalist?

Jan 13 2025 28 mins  
You’ve probably already heard how realistic an AI-created podcast can sound, so what else is in store for us when AI makes an even bigger impact in journalism? Our own AI-personalised 9 o’clock news show?Get the inside scoop from Carla Busazi, CEO of WGSN, and David Caswell, founder of StoryFlow, an innovation consultancy focused on AI workflows in news production. Having worke

Forever Young Adult, Day-jamas and Therapeutic Laziness – WGSN’s Top Trends of 2025

Jan 06 2025 30 mins  
It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries?Ditching societal norms of traditional adult milestones, the Forever Young Adult is trailblazing their own timeline. Consumers are grappling with global challenges by seeking ease and dressing in comfortable Day-jamas, tending to their needs wit

“It’s Been a Good Energy Year,” WGSN’s CEO, Carla Buzasi Reflects on 2024

Dec 22 2024 20 mins  
2024 ended up being the year when WGSN’s CEO Carla Buzasi returned to the office, started wearing heels, stopped using her air fryer, and paid for her coffee with the palm of her hand. She’s done with the boring life and got out of people’s way to watch them do brilliant things.In this special episode, our Lives of Tomorrow podcast producer Akeem Nicol gets Carla to answer in

The Future is All Fun and Games – Even for Adults

Dec 09 2024 28 mins  
How do you teach adults to play?Play isn’t just for kids. It’s proven to ease stress, boost happiness, and inspire creative problem-solving. So, why aren’t we doing it more? In this episode of Lives of Tomorrow, we explore what play means to us, and how we can use play to boost work performance, increase wellbeing, and set fire to our imaginations.WGSN CEO Carla Buzasi learns

Data Privacy and Digital Empowerment

Nov 25 2024 25 mins  
Every day, we rely on data to simplify our lives, from our biometrics to our digital wallets. But how safe are we? What does the future hold for data privacy and ethics?In this episode, WGSN CEO Carla Buzasi discusses digital empowerment with StJohn (Singe) Deakins, founder and CEO of DataSapien, a company revolutionising personal data control with Zero-Shared Data technology. He s

Southeast Asia on the Silver Screen, Superhero Fatigue & Multi-streaming

Nov 11 2024 25 mins  
Are we seeking more realistic and complex narratives from the too simplistic storylines of superhero blockbusters? Even as Hollywood’s pull remains, the entertainment landscape is evolving with an increased global appetite for non-English content from different regions. Join Natacia Lim, WGSN’s Consumer Researcher, and WGSN CEO Carla Buzasi in this episode of Lives of Tomo

Feels like we only go backwards – Forwarding Gen Z & Alpha

Oct 28 2024 27 mins  
Are we going backwards? The Regression Generation is a new label given to Gen Z and Alphas who are coming of age while regressing in society in terms of social and educational skills. Unlike previous generations, they are battling crises of confidence, education, and finances as a result of the pandemic, geopolitical tensions and an increasingly online world.Carla Buzasi, CEO of WG

Designing our past, present and future with Liam Maher

Oct 14 2024 25 mins  
Design has the power to transform our lives and help us figure out where we come from, where we belong and where we hope to go. That is the message from Creative Director, Liam Maher. Leading the design team at the Danish shoe brand ECCO, Liam has just released his new book ‘Menswhere: A Lost History of the Militant Guild of Rural Tailors’ which is a series of interviews with m

Age-Anxiety and Quirky Perfumes – Southeast Asia’s Beauty Behaviours

Sep 30 2024 20 mins  
In this episode of Lives of Tomorrow, we learn about Southeast Asia’s top beauty trends from Thailand, Indonesia, the Philippines, and Vietnam. WGSN CEO Carla Buzasi sits with APAC Beauty Strategist Christine Chua to understand behavioural changes towards ageing and skincare in Southeast Asia. Christine delves into the rise in anti-ageing discourse on TikTok and an upsurge a

The Introvert Economy

Sep 16 2024 23 mins  
In this episode, we learn about macro trends impacting how young people live their lives. We hear why Gen Z are spending more time at home, having less sex and focusing on more digital-first connections.WGSN CEO Carla Buzasi speaks to Senior Strategist for WGSN Insight Allyson Rees about her research into this macro trend, what led to this behavioural shift, and what the future ho