Low, Light and Alcohol-Free Community

Sep 19 2024 21 ep. 39 mins 1
Low, Light and Alcohol-Free Community Podcast artwork

The Club Soda Low, Light, and Alcohol-Free Summit powered by PB Creative was a day of learning, support, and networking for the pioneering community of the world's most exciting emerging low-alcohol and alcohol-free drinks brands.

With an agenda developed by the brands, the LLAF Summit brought together startups and established brands alike for a day of shared learning and work on priority actions for the sector's growth.

  Business
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How important is brand design to help reach new audiences?

Sep 19 2024 45 mins  
PB Creative introduce a panel with brand leaders to discuss the role of creativity and design when growing your business.With Amy Lupton from PB Creative, Imme Ermgassen from Botivo, Melanie Masarin from Ghia, Daniya Stewart from Dry Drinker and Christof Tremp from Rebels 0.0%.The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality! Th

What barriers are hindering the wider adoption of low and alcohol-free options?

Sep 19 2024 46 mins  
Despite the decline in alcohol consumption, the uptake of low and no-alcohol alternatives remains slower than we would like. What obstacles are blocking this category's growth, and where do they exist within the industry and beyond?With Luke Boase from Lucky Saint, Chris Becker from Better Rhodes, Annabelle Bonus from Drinkaware, Millie Gooch from Sober Girl Society and Jo Dring fr

How can we revolutionise education to grow this category?

Sep 19 2024 46 mins  
Education is the buzzword for every brand, but what does it truly entail? Who should we target, and what are the most effective strategies for this sector? Join us to explore innovative approaches to education that will drive growth and success for all brands in the category.With Christine Parkinson from WAFA, Dan Crowther from Liquor Studio in Leeds, Camille Vidal from La Maison W

How can global and dedicated alcohol-free brands unite to expand the category?

Sep 19 2024 44 mins  
While global brands leverage their vast budgets to elevate low and alcohol-free options into the spotlight, smaller brands often find themselves sidelined in retail and distribution. But what if we could change this dynamic for the benefit of all?With journalist Chris Losh from WAFA, Ellie Webb from Caleño, Zoe Riccio from AthleticBrewing and Rob Hobart from Asahi.Click here for t

How can I steer clear of pitfalls?

Sep 19 2024 53 mins  
Founders reveal their successes and the valuable lessons they've learned, offering insights on what they would do differently if they could start anew.With David Hodgson from Zeno Wine, David Begg from REAL, Brendan Williams from NuWave Drinks and Helen Michels from Drink Sherpa.The sound in the smaller rooms was not quite as good as the main room - so do excuse the sound quality!

How do I raise money?

Sep 19 2024 43 mins  
Join Distill Ventures and a panel of successful brands to uncover the secrets of fundraising and learn from those who have mastered the art of securing funds. With Gareth Bath from Distill Ventures, Charles Davies from Edgebold, Emma Wykes from Pollen Projects and Mark Wong from Impossibrew.The sound in the smaller rooms was not quite as good as the main room - so do excuse the sou

How do I export?

Sep 19 2024 49 mins  
From determining your readiness and selecting the ideal markets to securing support and laying the groundwork for triumph. Get equipped with the essential tools to plant the seeds of success in your export journey.With Chris Jewitt from Santander, Raissa de Haas from Double Dutch, Nik Bodkins fromBoisson, Roddy Nicoll from Spirits of Virtue and Vaughan Yates from The Virgin Mary Ba

How will joining a Trade Body help my business?

Sep 19 2024 46 mins  
Meet the UK's leading drink trade bodies and find out how joining their ranks will protect your interests, offer advice and support and help you grow. With Kelly Moss from the WSTA, Balal Ahmed from Alconot, Rob Fink from Big Drop and on the committee of ANBA UK and Europe, Aaron Duffett from Lucky Saint and Guy Mason from Heineken.The sound in the smaller rooms was not quite as go

How can you boost your brand's promotion and marketing efforts?

Sep 19 2024 43 mins  
Join Nudge PR for exclusive insights on harnessing the power of press and influencers, and unlock the strategies to ensure your brand stands out.With Kate Johns and Frankie Wrigley from Nudge PR, Lucy Britner fromDrinks Retailing News, and Tatiana Mercer from Three Spirit.The sound in the smaller rooms is not quite as good as the main room - so do excuse the quality!Click here for

What will the new Government do next, and how will it impact your brand?

Sep 19 2024 49 mins  
With new leadership comes shifting priorities, and navigating the legislative landscape can be challenging. Join Rob Fink from Big Drop and Matt Lambert from the Portman Group and Kelly Moss from the WSTA and Karen Tyrell from Drinkaware as they delve into the latest developments and provide crucial updates on the descriptors consultation. Stay ahead of the curve and understand how