Marketing | Michael Brandvold Marketing

You are obsessed with numbers, but the wrong ones. Episode 624: This week we start discussing 11 hard truths for musicians. You might not like this list, but it is true and we discuss each item below… MUSICIANS: 11 HARD TRUTHS 1. Streaming is the best thing that ever happened to the music industry, you […]

Far more than just notes on a page, Prestini’s works give voice to those whom society has silenced. Episode 623: Composer Paola Prestini has cultivated a uniquely expansive and humanistic musical voice, through pieces that transcend genre and discipline, and projects whose global impact reverberates beyond the walls of the concert hall. Far more than […]

Implement an 80/20 rule in social media posting: 80% engaging content, 20% promotional content. Episode 622: Jay and Michael discussed the importance of artists engaging with their audience on social media, emphasizing the need for a balance between self-promotion and genuine interaction. They also explored strategies for creating engaging content, avoiding sensitive topics, and le

The upcoming change in YouTube Shorts’ video length from 60 seconds to 3 minutes, set to take effect on October 15th Episode 621: Michael and Jay discuss some recent news… increased length of YouTube Shorts and Spotify year-end Wrapped video Clips. The upcoming change in YouTube Shorts’ video length from 60 seconds to 3 minutes, […]

The recurring problem of artists not having access to their own login credentials for various platforms. Episode 620: Michael and Jay discussed the common issues they face in their work with clients in the music industry. They highlighted the recurring problem of clients not having access to their own login credentials for various platforms such […]

You just got offered a record deal, here are some red flags to look out for before you sign the deal.. Episode 619: You just got offered a record deal, here are some red flags to look out for before you sign the deal. Before you sign that record deal… take a look at the […]

If you love what you do don’t be so quick to give up. Episode 618: It can be so easy to throw in the towel because you don’t see the success you want, the results you hope for didn’t materialize. Don’t give up, just keep trying. Success could be right around the next corner, could […]

Michael and Jay each were fortunate enough to work with Greg and they share their memories and stories of Greg Kihn Episode 617: Greg Kihn passed away on August 13th. Michael and Jay each were fortunate enough to work with Greg and they share their memories and stories of Greg Kihn. Greg was as nice […]

PlayMPE will distribute your music to radio stations and DISCO will assist with sync licensing. Episode 616: We recently had an episode where we discussed sites that can help you market your music when you have no budget. This week we discuss if you have a small budget what can you do to help with […]

Just because you are the boss doesn’t mean you are the expert. Episode 615: It takes a team to succeed, but often the artist themselves or their immediate team, such as a manager, are the ones that do more to sabotage a career. Be careful pointing fingers at everyone else for failure. Just because you […]