Marketing Sucks

Jul 22 2024 2

Marketing Sucks Podcast artwork

Marketing Sucks is the podcast for business owners who are looking for practical, fun, and strategic ways to get noticed online, and don’t want to sit through 30 minutes of filler to get to the good stuff.

Each week, Grind Social Media + Co founder Amanda Casinha sits down with the industry’s most interesting and unconventional ad experts, funnel developers, content creators, and changemakers to explore their off-the-beaten-path strategies and experiences in the world of marketing and business — and dig into real stories of failures, strategies, and how they got their jaw-dropping results.

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Social Media Do’s and Don’ts

Jul 22 2024 17 mins

Are you a master of social media etiquette? Or are you unknowingly committing social media faux pas on the regular? While having an active online presence can build your audience and boost your sales, not all content is created equal - and social media missteps can irritate, confuse, or even repel your hard-earned followers.In this juicy episode of Marketing Sucks, I share a few co

Updates from Portugal

Jul 08 2024 20 mins

Olá, meus amigos! This episode of Marketing Sucks comes to you from sunny Portugal, where my family and I will be living for the next three months. This has become our annual summer tradition, inspired by my childhood experiences of travelling to Portugal. While online businesses give you the freedom to work from anywhere, it isn’t always a seamless transition! In this solo epis

Let's Build a Brand Through Networking with Amanda Leach

Jun 24 2024 34 mins

When you’re used to doing everything in your business online, popping up at an event and networking face-to-face can feel like something out of the Twilight Zone - but some of the strongest brand-building happens offline. In this episode of Marketing Sucks, I sit down with the fabulous Amanda Leach, an accomplished entrepreneur and Realtor in the Greater Toronto Area, to talk abo

Let's Talk About Email Marketing

Jun 17 2024 17 mins

In a world where literally billions of people hop on Instagram every month, social media is an amazing tool for growing your audience, building your thought leadership, and selling your offers. But as crucial as social media is for modern biz owners, there’s a major downside that we need to talk about.Here’s the thing: you do NOT own your social media space. At any moment, your

Let's Put Our Best Selves Out There with Natacha Pennycooke

Jun 10 2024 33 mins

Being a female biz owner is like playing the entrepreneurship game on hard mode. Not only are we expected to juggle work and home in ways that men aren’t, we tend to put more pressure on ourselves in both arenas. And when we’re not our best selves, it can be REALLY freaking hard to Do It All™. In this episode of Marketing Sucks, I sit down with the amazing therapist and minds

Let's Talk About B-Roll

Jun 03 2024 13 mins

When it comes to video, you probably spend a lot of time thinking about how you’re going to deliver your message. But when you get creative with b-roll, you can communicate a lot without saying a single word.B-roll footage tells a story without the use of dialogue or text. When you see Reels set to the latest hit single showing people having a blast at a hot-ticket conference, gi

Let's Own Your Niche + Build a Course with Megan Walker

May 27 2024 38 mins

To niche or not to niche? A lot of biz owners and course creators resist the idea of really niching down. But the more you tailor your offer and marketing to a carefully chosen niche, the more they’re going to check the boxes for those people who need you the most. In this episode of Marketing Sucks, I chat with the incredible Megan Walker, a health and medical marketing expert w

Let's Talk About Showing Up When Life Gets Hard

May 20 2024 14 mins

Here’s the thing about growing a business: you need to just get up and do the damn thing… even on those days when life feels hard. If you sometimes struggle to find the motivation to make your moves, you’re not alone. Literally no one has their sh*t together all the time — not even the shiny business gurus posting branded Reels daily. But when grief enters the picture, doin

Let's Get Real About Women Entrepreneurship with Natalya Sebastian

May 13 2024 50 mins

Have you ever followed a biz owner for years, loved their content, and finally started working with them… only to find that their offline personality is totally disconnected from the way they show up online? Yikes. It can feel like a Twilight Zone moment (and maybe even make you wonder what else they’ve been faking).In this episode of Marketing Sucks, I sit down with Natalya Se

Let's Talk about Your Client Journey

May 06 2024 11 mins

How do you turn a total stranger into your latest happy customer? You meet them where they are in the customer journey… and give them exactly what they need in order to keep moving through it. This episode of Marketing Sucks is all about the five stages of the customer journey — from ‘totally unaware’ to ‘pulling out the credit card’ — and how to let your potential cu