"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

Nov 12 2024 57 ep. 51 mins 15

Erik Torenberg interviews influential media creators, podcasters, newsletter writers, and media entrepreneurs to learn exactly how they built their empires.

Media Empires is part of the Turpentine podcast network. To learn more: turpentine.co

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Building a $1M+ 'Juggernaut' Media Company with Snigdha Sur

Nov 12 2024 49 mins  
In this episode of Media Empires, Erik Torenberg sits down with Snigdha Sur, CEO and co-founder of The Juggernaut, to discuss the challenges and strategies of growing a modern media company, including content strategy, team development, expanding their audience from 10,000 to over 500,000, and sustaining revenue, while emphasizing mission-driven journalism for the South Asian diasp

Harnessing the Power of Curated C-Suite Communities with Greg Raiten of The Suite

Aug 13 2024 52 mins  
Greg Raiten, a former lawyer and a co-founder at The Suite, a curated community-based platform for C-suite executives, joins Erik Torenberg to share the evolution of The Suite, from a side project that grew into a revenue-generating model through membership and sponsorships. They also discuss the process of building and scaling community-based businesses, effectiveness of paid memb

Navigating Content Strategy Across Platforms with JT Barnett

Aug 06 2024 49 mins  
JT Barnett, a former professional hockey player and also the Founder and CEO of CreatorX, joined Erik Torenberg to share his journey from being the 'vibes guy' in the locker room to becoming an influential figure at the intersection of content and commerce. They also discuss the evolution of social media platforms, future of social media, creator financing, and the role of creators

The Future of the Creator Economy and the Digitally Native Generation with Rex Woodbury

Jul 31 2024 57 mins  
Rex Woodbury, Founder and Managing Partner at Daybreak Ventures, and previously a Partner at Index Ventures joined Erik to explore the evolution and impact of the creator economy. They discuss the challenges of monetization for creators, the future of consumer social platforms, and the changing demographics and behaviors of different generations. Grow and monetize your newsletter w

Michael Girdley on Incubating Media Businesses

Jul 23 2024 58 mins  
Michael Girdley, CEO of an 11-business holding company and Sean Linehan, CEO at Exec and Squad join Erik Torenberg to talk about the unique approach to incubating businesses, the importance of leveraging media presence, and understanding the intricacies of modern media and business strategies. Grow and monetize your newsletter with Beehiiv: head to https://Beehiiv.com and use code

Harnessing Multi-Platform Media with Boye Fajinmi of The Future Party

Jul 16 2024 29 mins  
Boye Fajinmi, co-founder of The Future Party, a community-based media brand with a daily newsletter reaching 200K subscribers, joins Erik Torenberg to share insights on transitioning from community events to a comprehensive media company, the power of specialized newsletters, and the necessity of diversifying revenue streams. Grow and monetize your newsletter with Beehiiv: head to

How to Build a Newsletter People Actually Want with Anuj Abrol and Sarah Wright of Product Hunt

Jul 09 2024 46 mins  
Anuj Abrol, Creator, former Chief of Staff for Justin Kan and ex-McKinsey, and Sarah Wright, head of content at Product Hunt, join Erik Torenberg of Turpentine to discuss building successful newsletters. In this conversation, they trade innovative strategies for creating high-quality content that attracts readers derived from the Turpentine podcast network, the importance of unders

The Transformation of Media with Byrne Hobart of The Diff

Jul 02 2024 67 mins  
Byrne Hobart, creator of the newsletter The Diff and Capital Gains, joins Erik Torenberg to discuss the intricate evolution of media industries. In this conversation, they delve into the comparative success of print and digital media, the economic transformation of the news sector, the disruption in media landscapes and the emerging scenarios in financial journalism. 🔥 Apply to

Dan Ni of TLDR on Curating the Paper of Record for Tech

Jun 25 2024 46 mins  
Dan Ni, CEO of TLDR Newsletter, a leading modern media company that operates 10 curated newsletters with over 8 million readers, joins Erik Torenberg to talk about the success of TLDR. In this conversation, Dan shares the secrets behind TLDR’s rapid growth, the importance of building an audience on your own platform, challenges and strategies of launching new content formats, mon

Austin Petersmith on Navigating the B2B Media Idea Maze Across Audio, Newsletters, and AI

Jun 18 2024 56 mins  
Austin Petersmith, an entrepreneur and investor with extensive experience in journalism joins Erik Torenberg to discuss his diverse experiences in the media and tech industries. He shares his journey at Inside, where he helped grow a remarkable newsletter business, and explores the complexities of user-generated content and niche social networks. In this conversation, they also exp