Middle Earth - China’s cultural industry podcast

Nov 17 2024 109 ep. 44 mins 1.4k
Middle Earth - China’s cultural industry podcast artwork

Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.

  TV & Film  Arts  Society & Culture
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#104 Importing Foreign Content & Experiences

Nov 17 2024 40 mins  
Send us a textDespite China's reputation for having difficulty selling cultural products due to local regulations and the audience's taste, some do manage to bridge the Chinese audience with international content. Where do such opportunities lie, and how has the Chinese audience evolved over the years?Featuring- Marion Bertagna: MB Projects - Founder & Director- Sun Wenxin (aka

#103 Black Myth: Wukong - How to make 1 billion dollars with Chinese folklore?

Sep 07 2024 53 mins  
Send us a textChina's first AAA game Black Myth: Wukong certainly caught the world's attention for its production value, commercial success, and controversies. How did the creative team pull that off, and why was this game considered the "perfect package"?Featuring- Daniel Ahmad: Niko Partners - Director of Research & Insights- Lundy Lan: Video Game Technical Artist- Jesse Youn

#102 Remote Creatives

Aug 07 2024 50 mins  
Send us a textLeaving Chinese Tier 1 cities that are often the heartbeat of cultural creation and where artists can find patreons, we met two creatives that leave in remote artists communities. Leveraging cheap rent and the artistic community around them, they offer a testimony to creatives' never ending resourcefulness.Featuring- Guo Xiadong : Film Producer (in Songzhuang - near B

#101 When (True) Crime Pays

Jul 07 2024 50 mins  
Send us a textAs any taxi driver in China would tell you, the country is safe on every level. But that must make "true crime" storytellers' lives difficult. Therefore, how can those entertainers of the dark world propose to Chinese audiences?Featuring- A Yi (阿乙) : Writer- Eric Changan : Content Creator- Wapi : Content Creator & WriterTo go further- Middle Earth episode #95

#100 (LIVE EVENT) A look back on the Middle Earth Podcast's 100 episodes and China's cultural industry

Jun 07 2024 53 mins  
Send us a textAfter 224 guests, 4,439 minutes of content and 1 pandemic we are shamelessly celebrating Midde Earth – China’s cultural industry Podcast 100th episode! In order to make it big I have summoned all my supportive friends living in Beijing and we are today at Chill Bar for a live event to have quick introspection about the show, and so much more.Featuring- Aladin Farr

#99 How AI is disrupting China’s cultural industry

May 07 2024 51 mins  
Send us a textAs AI is creeping into our lives and our work, no industries are left out of it and certainly not China's cultural industry. But do using AI tools to create content is an easy path and what are the ethical issues attached to such practices?Featuring- Fan : AI Startup - CTO- Erik Luo : Technical AI artist- Liang Chouwa : Documentary DirectorTo go further- Middle Earth

#98 How has China's pro-wrestling scene changed (with Following the yuan)

Apr 07 2024 30 mins  
Send us a textBefore Covid, WWE and UFC were key to push the envelope of MMA in China, now, independent promotion companies like Middle Kingdom Wrestling are left to pick up the momentum. Featuring- Adrian Gomez: Middle Kingdom Wrestling - FounderTo go further- Middle Earth episode #65 China’s winter sports market : How to get 300 million snow enthusiasts?- Middle Earth episode #

#97 China’s (high-end) fashion industry

Mar 07 2024 38 mins  
Send us a textWith a forecast revenue of 370 billion USD in 2024 market size, roughly three times the size of the US market and Europe, China's apparel market is home to up and coming fashion brands as well as big brands buying up international competitors. What can insiders share from that industry? Featuring- Li Boyan: Fashion Photographer- Lucrezia Seu: Plush Consulting - Founde

#96 How Chinese micro-series are trying to reach international audiences

Feb 07 2024 48 mins  
Send us a textPotentially succeeding where Quibi failed, several Chinese apps (DramaBox, Reelshort) alongside others (Pocket FM, Good Novel) are pushing for 1-minute episodes of micro-series. Often depicted as being of trashy quality, they do seem to attract some eyeballs. Yet, what are the creative conditions to produce such Fifty Shades-esque stories, and is the market where we t

#95 Chinese Web Novels: The Hidden Golden Goose? (Publishing industry - part 2)

Jan 07 2024 38 mins  
Send us a textStarted as a grassroots movement in the early Chinese internet, web novels slowly became a powerhouse of China’s cultural industry by producing powerful IPs. How did this industry came to be?Featuring- Tage : Author - Wei Xiaoma : IP Licensing Manager- Yang Zeyi : Technology Reporter To go further- Middle Earth episode #92 How writers, bookstore owners, and printers