MN AMA Get In The Game Podcast

John Bowman & Peter Hubbell, Saatchi and Saatchi Lovemarks - The Future Beyond Brands Has marketing reached a dead-end in this recession? Is there nothing beyond branding-as-usual? Saatchi & Saatchi answers an emphatic "No!" In "Lovemarks - The Future Beyond Brands," we will demonstrate our conviction with over 25 cutting-edge examples from around the world. We will reveal vital di

Optimizing Customer Loyalty - How Best Buy has added a Premier Silver tier to its Reward Zone program and what it means Margaret Murphy, President of Denali Marketing, and Barb Olson, Vice President of Loyalty, Best Buy, will share the launch of the Premier Silver tier for Best Buy's Reward Zone program. What went in to the thinking, the value proposition of the program, and how t

Michael Keller, International Dairy Queen DQ - A Smile and Story: Innovation and an Iconic Brand How do you keep a 70 year old, iconic brand fresh and relevant? Start with the basics and work toward brand relevant innovation from there. DQ’s story is a good one for all marketers and advertisers trying to find growth and remain competitive in a cluttered marketplace and media spac

Jonathan Salem Baskin, Author, Speaker and Chief Heretic Branding in a Post-Branded World If we truly want to realize marketing ROI, we need: (1) a new definition for brands, and (2) novel approaches to delivering them. The old approaches simply don’t work, no matter how expertly and creatively they’re repurposed; we live in a post-branded world, and our plans for 2010+ shou

Marketing Momentum: How to Generate Consistent Growth - Steve McKee, Mckee Wallwork Cleveland One of the most difficult aspects of business is generating consistent growth. Companies are continuously challenged by a host of factors ranging from natural market forces to destructive internal dynamics. In an engaging style filled with current examples, Steve McKee offers practical ad

Innovating to Address the New Consumer of Today Bahram Akradi-Lifetime Fitness The current economic meltdown has permanently reshaped today’s increasingly discerning consumer. More than ever before, attracting and retaining customers demands innovative new approaches that deepen relationships, enhance connectivity and deliver real, meaningful value. In the face of a sustained ec

Launching a Revolution: Marketing FlexPerks Visa Reward Cards Bob Daly, US Bank-Launching a Revolution This is a story of a new breed of travel reward credit cards. A story about overcoming odds and surpassing established players with bigger budgets. It's the tale of a company that listened to its customers and responded with products and a marketing campaign that resonated. It's

After the Click: Using Analytics to Improve the Performance of Your Online Marketing Campaigns- Benjamin Rudolph, Search Discovery 90% of the success of your online marketing campaigns has to do with your website, not the marketing. Using web analytics to tend to the site is, therefore, what's most important. Session attendees will learn actionable tips to help them optimize their

Dom Rossi, Magazine Publishers of America: Are you Leaving Money on the Table? Today, agencies are being asked to “do more with less.” Understanding precisely which media delivers on that directive and at what cost, is more important now than ever. This presentation takes an insightful look at media performance with cross-media ROI analytics and “best practices” that optimi

Beyond the Hype: An Introduction to Social Media Clockwork Active Media Systems-Nancy Lyons and Meghan Wilker - Geek Girls “Social media” is the buzzword of the moment. But, what does it actually mean? Beyond the hype, how can people and businesses use these tools to connect with employees, clients and customers? The Geek Girls will give an overview of the social media sphere