Mobile Dev Memo Podcast

Mar 05 2025 111 ep. 49 mins 67
Mobile Dev Memo Podcast artwork

Mobile Dev Memo is the site of record for mobile advertisers and app developers.

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Season 5, Episode 10: Podcast: Understanding "Brandformance" marketing (with Jess Jacobs)

Mar 05 2025 46 mins  
My guest on this week's episode of the podcast is Jess Jacobs, the CMO of MDVIP, having previously served in senior marketing roles at Shopify and Wayfair. The topic of our conversation is Brandformance marketing -- or brand-oriented marketing pursued with specific sensibilities around directly-measurable business objectives.Among other things, we discuss:The definition “bran

Season 5, Episode 9: AdTech M&A and the business cycle (with Terence Kawaja)

Feb 26 2025 47 mins  
My guest on this episode of the podcast is Terence Kawaja, the CEO and founder of LUMA Partners, a boutique investment bank focusing on the digital media sector. Terry is a high-profile advisor for transactions in the marketing and advertising spaces, and LUMA Partners publishes the infamous LUMAscapes market maps for those ecosystems. The topics of our discussion include: Terry

Season 5, Episode 8: The state of eCommerce in 2025 (with Rishabh Jain)

Feb 18 2025 44 mins  
My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. This is Rishabh's third appearance on the podcast (see one and two).I invited Rishabh back to the podcast to provide a broad overview of the state of eCommerce advertising at the outset of 2025. Among other things, we discuss: Rish

Season 5, Episode 7: Understanding the EU's AI Act (with Mikołaj Barczentewicz)

Feb 11 2025 54 mins  
My guest on this week's episode of the podcast isMikołaj Barczentewicz. Mikołaj has appeared on the podcast a number of times -- he's a professor of law at the University of Surrey and holds a PhD in Law from the University of Oxford. He also regularly publishes thoughtful commentary on the EU regulatory landscape on hisSubstack.In this episode of the podcast, among other

Season 5, Episode 6: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube)

Feb 04 2025 39 mins  
My guests on this week's episode of the podcast are John Lynch and JP Dube. John is the University of Colorado Distinguished Professor at the Leeds School of Business, University of Colorado-Boulder, and JP is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business. Together, along with a number of co-authors, they

Season 5, Episode 5: The measurement myth

Jan 28 2025 32 mins  
"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Knowing the context of his work, my view of the infamous quote attributed to John Wanamaker is that advertising measurement is fundamentally and necessarily uncertain, even in success. This surfaces another, in my view, invalid interpretation of the quote: that advertising is o

Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)

Jan 22 2025 46 mins  
In this episode of the podcast, I speak with Pan Katsukis, the CEO of Remerge, a mobile DSP. Our conversation centers around the state of mobile programmatic advertising. Among other things, we discuss: How the mobile programmatic space has evolved in recent years; The misconceptions that advertisers have about mobile programmatic; The mistakes that advertisers make when they f

Season 5, Episode 3: Marketing experiments and probabilistic measurement (with Koen Pauwels and Julian Runge)

Jan 14 2025 51 mins  
In this episode of the podcast, I'm joined by two academics -- Julian Runge from Northwestern University's Medill School and Koen Pauwels from Northeastern University -- for a conversation about the methodological (and stylistic) distinction between marketing experimentation and probabilistic measurement. Julian has previously appeared on the podcast and recently contributed a gue

Season 5, Episode 2: Meta's Renaissance

Jan 07 2025 53 mins  
Meta’s trajectory over the past few years has been defined by its response to Apple’s App Tracking Transparency, or ATT, privacy policy, with its recovery serving as a blueprint for success in the modern digital advertising operating environment. And in adapting to ATT, Meta may have executed one of the most remarkable, wholesale business model transitions in modern corporate h

Season 5, Episode 1: Achieving product personalization at scale (with Raveesh Bhalla)

Dec 24 2024 49 mins  
My guest on this episode of the Mobile Dev Memo podcast is Raveesh Bhalla, the Product Lead for Homepage Recommendations at Netflix. Our topic of conversation is product personalization and, specifically, how scaled consumer products curate experiences for individual users and for what purpose. Among other things, we discuss: How large technology companies implement product perso