MOCK, the podcast

Dec 01 2024 131 ep. 20 mins

MOCK, the podcast artwork

Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.

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Ep. 131 - Brands That Have Come Back from the Dead

Dec 01 2024 22 mins

Don and Rob reminisce about brands that have resurfaced, such as Scout, and discuss the nostalgia factor in brand revivals. Episode Transcript.

Ep. 130 - The Importance of Processes

Nov 22 2024 17 mins

Don and Rob discuss the value of following a structured process when working on projects like logos, websites, and advertising. Episode Transcript.

Ep. 129 - Lessons We've Learned as Designers and the Art vs. Design Debate

Nov 16 2024 26 mins

Don and Cuyler share insights on working as designers and the differences between art and design. Episode Transcript.

Ep. 128 - Airbnb Advertising

Nov 07 2024 24 mins

Don and Rob discuss the importance of finding relatable truths in advertising, as seen in Airbnb's ads. Episode Transcript.

Ep. 127 - The Future of AI on the Creative Industry

Oct 25 2024 21 mins

Don and Rob discuss the rapid evolution of AI and the need for creatives to adapt to this new technology. Episode Transcript.

Ep. 126 - The Value of a Graduate Degree in the Art Industry

Oct 18 2024 19 mins

Don and Rob discuss the importance of practical experience and on-the-job training over formal education in the art industry. Episode Transcript.

Ep. 125 - Vacation Highlights

Oct 12 2024 23 mins

Don and Rob discuss their recent vacations trips and the differences in commercialism between states over the years. Episode Transcript.

Ep. 124 - Brand Competition

Oct 05 2024 22 mins

Don and Rob discuss why competition is important in the marketing and advertising industry. Episode Transcript.

Ep. 123 - Spam and Cold Calling in Marketing

Sep 20 2024 25 mins

Don and Rob reflect on the overwhelming nature of spam and the effectiveness of cold calls in marketing. Episode Transcript.

Ep. 122 - The Power of Advertising

Sep 13 2024 21 mins

Don and Rob reminisce about classic novelty products and how great advertising can make a 'bad' product seem great, and vice versa. Episode Transcript.