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New York Times and Nerdery RFP
By Noah Blon
Mar 22 2019
1
New York Times
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Curators Not Algorithms
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Your RFP asks for an app that ultimately ingests all RSS feeds. We talk about the merits of that ambition and discuss how to do so without diluting the impact of curation.
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Playing and stopping an audio file is easy, but creating a great listening experience is not. We chat about why.
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You have one thing that no one has is New York Times taste. But how can that be leveraged in the world of podcasts?
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This is really easy to overlook but in fact, is a very important technical decision with strategic implications.
Podcasts Can't Go Viral
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Because sharing a moment or thought from a podcast (sort of an audio meme) isn’t currently possible, podcast content can’t, and don’t go viral.
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There are lots of reasons to go elsewhere for podcasts. What we believe is special about the NYT and how we might save the world from algorithms.
WTF
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At first we scratched our heads at what the New York Times was thinking in this RFP. But the more we dug in, the more it made sense.
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