Not Your Parents' PR

As the saying goes, constraints truly do breed creativity. In this episode, Marla chats with Rachel Bradley, Marketing and Content Manager for Strategic Factory. A few years ago, Marla met Rachel while she was working at DuClaw Brewing Company, leading marketing efforts and snapping the most iconic photos. In this fun conversation, Rachel reflects on how she blends her artistic bac

Are you and your clients engaging in thought leadership….or just content marketing? Mads is joined by guest and crisis communications expert Jon Goldberg to talk about this over-used phrase, and how we might shift into “thoughtful leadership.” Follow Us LinkedIn: 212 CommunicationsInstagram: @NotYourParentsPR @MarlaRose__ @MadsCaldwellThat's all for now! Follow Us:LinkedIn: 2

No funny business in communications? We highly disagree. After a single tweet made her giggle during her late-night unproductive social media scroll, Marla scrapped her original episode to explore all things hilarious. She unpacks why humor is sparingly used in marketing, how it can be used effectively, and when it's best to be avoided. Campaigns Marla Raved About:Lyft: "Crumbs Wer

Struggling newsrooms + generative AI = magic, right? Not exactly.Mads chats with Christina Veiga, sr. media relations director for the News Literacy Project to chat about all things AI in journalism including: Newsroom AI fails and wins, how to identify credible information, disclosures, the proliferation of deepfakes moving into election season, and more.Find more on the News Lite

We broke the rules. We’ve asked one of our parents for PR advice. Introducing Marla’s dad, Michael Clendenin. With 40+ years of expansive communications experience, he's a master storyteller and media whisperer. His longstanding career leading the Con Edison media relations team had him on and off camera, calmly representing the company through pivotal events including 9/11, Hu

We're baaack! Join Marla as she gushes over her favorite tools for content creation. From designing to writing to trusting that little voice inside your head, here's what you need to take on the new year. The 6 Content Tools You Need: 1. Wannabe Design Wizards - Canva2. PR PRos - Coverage Book3. Visual Storytellers - InShot4. On-Camera Work Cultures - LED Portable Camera Light5. Th

In public relations and communications, we're often swayed by the belief that only big, disruptive changes can create substantial results. In reality, small shifts in the way we communicate can spark big changes and foster innovation within an organization. In this episode, Mads dives into real-life examples of small steps in thinking and action that lead to bigger, meaningful resu

To TikTok or not? While it's not the right fit for every company or influencer, Marla explores why TikTok could be a great tool to highlight your brand personality. She also discusses what questions your social media team should be able to answer before launching, and the three brands who are crushing it on the FYP. Show Notes:Must-follow brands: Tarte Cosmetics, Duolingo, and The

Ready to master op-eds? Join Mads as she walks us through eight considerations when crafting these focused opinion pieces to best position it to be accepted by your target publication.Free Download: Op-Ed Info Gathering Worksheet https://share.hsforms.com/1qM5oRz5zRRqKK2tkCtHPAgbye94She'll talk through eight key considerations when crafting an op-ed, from understanding your 'why' t

Who says grocery shopping has to be boring? Not Trader Joe's. In this fall-themed episode, Marla explores why Trader Joe's is a prime example of marketing excellence. From fun signage to affordable prices, this grocery chain has mastered the art of capturing our attention and tastebuds every season. Then, she puts on her chef hat to rank Trader Joe's best three pumpkin spice items