Novel Marketing

Nov 20 2024 436 ep. 32 mins 2.3k

Novel Marketing Podcast artwork

The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

Copy RSS

Subscribe on Podcast Addict

Contact Page Dos & Don’ts for Authors

Nov 20 2024 16 mins

Is your website’s Contact page serving your readers and web visitors?In the past, authors simply shared their email addresses on their websites. But that opened the door to a flood of spam, which drowned out real messages from readers.Connecting with your readers is essential to building your readership, so you can’t simply remove your email address from your website. But how d

How to Worldbuild Your Book into a Bestseller

Nov 13 2024 54 mins

Choosing the right setting can supercharge your book sales. Some people read a book just for its setting. A good setting can lead to spin-off products like board games, art books, coloring books, calendars, comic books, and even movies.Setting not only turns people on to a story, but it also turns people off.Every author must answer the question, “How can I place my story in a se

How to Run a Local Book Festival

Nov 06 2024 30 mins

Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it's easy to forget the magic of face-to-face interactions. Personal connections can transform your relationship with your readers and fellow authors.A book festival is a fantastic way to meet with readers and writers at the same time in real life. B

How to Write Stories Readers Will Love by Knowing the Zeitgeist

Oct 30 2024 70 mins

As Yoda says, “Difficult to see the future is.” But difficult is not impossible. Causes have effects, and the more you have a sense of the rhythms of the past, the better you can sense the future.If it takes you two years to write a book, you owe it to yourself to ask, “What kinds of books will be popular in two years?” Reader preferences change over time, but sometimes the

How to Use Reverse Coupons

Oct 23 2024 20 mins

Has inflation eaten away at your book profits? Perhaps you want to start advertising and need some margin. Or maybe readers are not taking you seriously with your book's current low price.You need to raise the price of your book, but how should you do it?Most authors raise prices quietly. One day, the price just goes up, and they hope no one notices. But that approach is a massive

How to Write Enduring Bestsellers with the Two-Act Chiastic Structure

Oct 16 2024 32 mins

The last time I visited Barnes and Noble, I marveled at the comic book section. Western comic books only filled a couple of shelves, while around the corner, there was an entire aisle of manga comic books.I wondered, “Why is Eastern manga so much more popular than Western comic books from DC and Marvel?” As I investigated, I discovered an interesting and shockingly ancient answ

The Strategy Behind Reader Super Magnets

Oct 09 2024 43 mins

Reader magnets are like real magnets. Sometimes, they aren't very magnetic, and other times, they're so magnetic that we can rapidly grow an email list of tens of thousands of readers.A reader magnet is supposed to magnetically draw readers onto your list so that when you have a book to announce, lots of folks are ready and eager to learn more or buy.But what if your reader magnet

What to do When Book Sales Start Slipping

Oct 02 2024 30 mins

Are your book sales starting to dip a bit? Perhaps your book sales were once great and are now starting to fall. You may see this drop in sales for several reasons, but you don’t have to stand by and watch them drop indefinitely.Most bestselling books see their highest sales during the pre-order period, followed by the launch month, and then experience a slow, steady decline. But

Marketing a Book Series with Kristina Stanley

Sep 25 2024 45 mins

The Holy Grail for many authors is to write a popular book series where readers of book one go on to read book two and so on. Writing a popular book series provides many marketing advantages, namely that your advertising is far more profitable.But writing a series is also risky. Generally, you can only sell subsequent books to folks who purchased, read, and enjoyed the first book i

Announcing the 2025 Novel Marketing Conference

Sep 11 2024 22 mins

I'm excited to announce that tickets are now for sale for the 2025 Novel Marketing Conference. The conference will be held in Austin, Texas, on January 17th and 18th. This event is not a typical writer's conference where you learn how to write and publish a book. Our conference is focused on book marketing, and our goal is to help you make 2025 the best year of your author career s