Office Hours With EAB

Mar 18 2025 223 ep. 33 mins 33

Office Hours With EAB Podcast artwork

A new podcast from EAB experts to share ideas, insight, and inspiration with higher ed leaders

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How Will Federal Cuts Impact Grant Strategies?

Mar 18 2025 31 mins

EAB’s Tara Zirkel hosts a conversation with Dr. Jessica Gerrity, a grant expert from McAllister & Quinn, a federal grant consulting and government relations firm in Washington, DC. The two discuss what changes at the Department of Education could mean for grant funding. They also share tips on how university leaders might adapt grant strategies in the months ahead.

Is This the End of DEI?

Mar 03 2025 36 mins

EAB’s Carla Hickman and Kate Brown discuss the practical effects of the “Dear Colleague” letter and offer insights into how higher education institutions might respond to increasingly aggressive federal attacks on DEI. They urge listeners to prepare for all contingencies while avoiding the risks of proactive compliance. Carla and Kate also share resources available to help ed

Is Your Website Optimized for AI-Powered Search?

Feb 22 2025 22 mins

AI is reshaping how we search for and discover information online—so what does that mean for university websites? In this episode, EAB’s Emily Upton and Philip Walton break down the profound impact of AI on search and share practical strategies for staying ahead. They also offer the latest SEO tips to boost traffic and engage site visitors more effectively.

Why Advancement Benchmarking is More Critical Than Ever

Feb 09 2025 28 mins

EAB’s Chrysanthi Violaris and Ally Stanton explore best practices for benchmarking in advancement, helping teams assess their fundraising productivity compared to peer institutions and past performance. They discuss how to interpret key metrics, avoid common pitfalls, and use data strategically to strengthen decision-making. The episode also offers practical tips on leveraging be

How to Enroll More International Students

Jan 23 2025 36 mins

EAB’s Rebecca Kelley interviews Chris Goodbourn from GEMS Education, one of the largest private K-12 education providers in the world. Rebecca and Chris discuss the challenges US colleges face in attracting international students. They also share tips—including leveraging EAB’s Global Match platform—to connect with and enroll more overseas students more cost-effectively.

New Survey Reveals What Today’s Adult Learners Really Want

Jan 09 2025 38 mins

EAB’s Val Fox and Todd Heilman unpack data from a new survey that examines the mindset and preferences of today’s adult learners. Val and Todd highlight important changes in current and prospective students’ search behavior, expectations, and application preferences. They also offer enrollment leaders tips to engage and enroll prospective students more effectively.

Can Community Colleges Maintain Momentum in 2025?

Jan 06 2025 31 mins

Community college enrollment was up nearly six percent in 2024, outpacing every other higher education sector, and retention rates are higher now than before the pandemic. EAB’s Tara Zirkel hosts a discussion with Dr. Martha Parham from the American Association of Community Colleges about how to keep this momentum going in 2025. They also share thoughts on potential challenges an

Why Recruiting Adult Learners is a Year-Round Mission

Dec 15 2024 32 mins

EAB’s Rebecca Knisely and Jesse Holzbach share tips and tools (like Appily Advance) to help institutions attract and enroll adult learners and graduate students. Learn counterintuitive best practices for optimizing your website, prioritizing information about degree programs, and making lead nurturing a year-round strategy.

What We Learned from “Secret Shopping” Your Graduate Programs

Dec 02 2024 39 mins

EAB’s Kena Wolf and Val Fox share insights from a secret shopping spree across the graduate schools at 50 universities to see how they stack up against one another and industry best practices in adult learner recruitment. They also share tips for institutional leaders on how to adopt a “testing and learning” culture that energizes enrollment growth without breaking the bank.

Is Tepid Growth the New Normal in Graduate Enrollment?

Nov 12 2024 37 mins

EAB’s Brian Schueler and Todd Heilman share the latest findings from EAB’s research into graduate and online enrollment trends. The two discuss how institutions are rebounding from the pandemic enrollment dip. They also advise university leaders on how to serve adult learners who increasingly want community and in-person interaction blended with online alternatives to give them