Opinionated SEO - Digital Marketing News

Jun 18 2024 1
Opinionated SEO - Digital Marketing News Podcast artwork

Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.

RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Revolutionizing Search: The Impact and Future of AI-Powered Chat Interfaces

Jun 18 2024 21 mins  
Send us a Text Message.Ever wondered if AI chat interfaces could revolutionize your search experience? Imagine having a virtual assistant that not only answers your queries but understands the context and nuances behind them. In this episode, Philip Mastroianni takes you on a journey through the world of AI-powered chatbots like ChatGPT, shedding light on their growing popularity a

AI LLM Prompting Tests - My Results on Prompt Engineering

Jul 23 2023 10 mins  
Send us a Text Message.I discuss my experience testing different AI systems prompting including Google Bard, OpenAI GPT-4 / GPT 3.5, Anthropic Claude 2, Llama 2, and Jasper to generate location-specific content. Most of this is based on the last 18 months of building out prompts, and now testing on models released over the last 4-6 weeks.Google BardReleased major update on July 13,

Hassan Ud-Deen - Content Strategist For Tech & Ecommerce Brands

May 12 2023 31 mins  
Send us a Text Message.Today I have Hassan on the podcast and we’re going to dive into his journey, which started with a lie to his parents! We’ll dive a bit into entrepreneurship, the merit of agencies as a way to jumpstart your career, AI, and some of the original research and work he’s doing in his current role.Website: https://hassanuddeen.com/Blog: https://hassanuddeen.c

Google Analytics 4 Alternative - Plausible Analytics

Apr 03 2023 17 mins  
Send us a Text Message.In this episode of The Opinionated SEO, we discuss an alternative to Google Analytics, specifically for those who don't want to switch to GA4. We introduce one of my favorite alternatives, which is a lightweight and open-source web analytics tool that is fully compliant with GDPR, CCPA, and PECR - Plausible Analytics.https://plausible.io/Here are some key tak

What's Going on With Google? Content AI Tips.

Feb 14 2023 9 mins  
Send us a Text Message.Welcome to episode 1 of Season 3 - 2023's first episode of the Opinionated SEO podcast! I'll be discussing Google's issues that I'm seeing.Slow speed of Chrome browserDecrease in ad revenueGoogle Analytics 4We also spoke about how Microsoft and Open AI's collaboration on Bing is quickly growing and may surpass Google in the future. Finally, we provided tips o

ChatGPT - What is it and what should I know about it as a marketer

Dec 15 2022 12 mins  
Send us a Text Message.In this episode of the Opinionated SEO, I discuss the capabilities of and implications of chat GPT, the free AI-based service from Open AI. I break down what GPT is, what it's good and bad at, how to craft requests correctly and how to avoid detection from search engine algorithms. I believes that GPT offers great potential as a tool, but should never be trus

Offline Marketing & Local Real Estate Marketing Interview with Raj Sharma

Oct 06 2022 12 mins  
Send us a Text Message.Raj Sharma is an award winning real estate agent and brokerage owner in Southern California - DRE# 01886334, and we chat about some of the marketing efforts he’s done and how they’ve evolved over the last few years with a bit of emphasis on his offline efforts. Some key areas Raj talks about:What kind of marketing he has done in his 13 years of real estat

Gerald Murphy Interview - Original Content, User Journey, Google Realtime Algo updates

Sep 18 2022 27 mins  
Send us a Text Message.We have Gerald Murphy talking about everything SEO, marketing, AI content and also his work that he does at similar web as a senior solution business manager.We dive into topics such as:SERP featuresNew features coming out for SimilarWebAlternative search engines like TikTokThe evolution of SEO as a roleHow we saw COVID and Google's real time reaction to the

Ashwin Balakrishnan Interview - Writer, Marketer, Strategist

Aug 03 2022 61 mins  
Send us a Text Message.Today, I'm excited to interview Ashwin who is a full life cycle content marketer, currently working as the head of marketing at Optmyzr. We'll dive into topics like diversification of your content strategy, branded search, how to break into the industry, AI content and it's future with marketers, and a bonus question that Ashwin has never been asked in an int

Jonny Rockz - Marketing in the Music Industry

Jul 25 2022 24 mins  
Send us a Text Message.I interview Jonny Rockz, aka Jonny Polanco about his latest single, marketing in the music industry, and his non profit he's working to help young artists get recording time.Jonny has opened for the likes of Ice Cube, and his latest single just dropped yesterday. Listen to learn about how the industry has changed in the last 10 years and the types of marketin