Packaged For Success

Jul 06 2024 10 ep. 61 mins 1

Packaged For Success Podcast artwork

Welcome to 'Packaged for Success'—the podcast where glass ceilings come with ladders, and success is part of the package. This is your go-to audio space celebrating the remarkable journeys of women leading the way in the consumer packaged goods industry. Every episode, we unwrap the stories of trailblazing women who are shaping the future of CPG. From groundbreaking startups to iconic brands, these leaders are innovating, inspiring, and pushing boundaries. Join us as we dive into the strategies behind our success, the lessons learned from our challenges, and the insights gained from our experiences. Whether you're a budding entrepreneur, a seasoned executive, or someone who loves a good success story, 'Packaged for Success' is your insider's guide to the dynamic world of CPG. Get ready to be inspired, empowered, and equipped with the knowledge to forge your own path to success. Because here, we believe that when women lead, we all succeed. Let's get started!

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The Challenge of Investing and the Court Ruling Against “Fearless Fund”

Jul 06 2024 59 mins

In this episode we delve into the financial hurdles facing small CPG brands, especially when it comes to raising funds. Navigating the funding landscape is tough, and it gets even tougher due to the government barring grants to Black women entrepreneurs via The Fearless Fund. We discuss these challenges openly, sharing personal experiences and the broader impact on business growth

Building and Leveraging Your Personal Brand Authority as a CPG Brand Owner

Jun 18 2024 61 mins

Join us as we discuss building and leveraging your personal brand authority as a CPG owner. We’re talking about stepping into the public light, doing public speaking events, networking, and recognizing when you’re ready to elevate your personal profile as a CEO. Plus, we emphasize the importance of authenticity—keeping your brand as real as you are. Through our own stories an

Burnout to Bailout: Navigating the Stress of Running a Full-time CPG Brand

Jun 01 2024 61 mins

In this episode, we get real about the burnout that hits hard when you're hustling to grow your CPG brand. We're sharing our personal stories of burnout struggles and how we bounced back. Plus, we've got practical tips to help you recognize, manage, and prevent burnout while keeping your business thriving. Tune in for an honest and supportive chat on maintaining your well-being ami

Avoiding PR Nightmares: How to Handle Difficult Customers With Emotional Intelligence

May 28 2024 49 mins

In this episode we discuss how to handle customer service for your CPG brand, while remaining self-aware and using emotional intelligence to navigate conflicts with difficult customers. We're sharing our tips and personal stories to help you maintain your authenticity and professionalism. Tune in for a fun and insightful chat on balancing business smarts with heartfelt connection.T

Surviving Retail - The Truth Behind Big Box Retail Stores

May 03 2024 77 mins

In this episode, share our real experiences about getting into and operating within retail, personal horror stories, giving tough advice to people who want to go into retail, and questioning the business practices of big box retail brands. This is real talk about how we are surviving retail.

Power of the Pivot: How to Pivot Your CPG Brand Direction on Purpose

Apr 19 2024 52 mins

Are you pivoting under pressure or pivoting on purpose? In this episode, we dive head-first into the transformative power of the pivot when it comes to operating, growing, and scaling your CPG brand, while still maintaining healthy self-care. Through candid discussions and personal stories, we uncover the risks and rewards involved in making strategic business pivots.--This podcast

Our Insider Stories from Shark Tank, Good Morning America & Tabitha Brown

Apr 12 2024 72 mins

Tune in for an exclusive behind-the-scenes episode where we spill the tea on national exposure for your CPG brand. We share our firsthand experiences of how appearances on Shark Tank and Good Morning America impacted our businesses, offering insider insights on how to prepare for these opportunities. From the nerve-wracking pitches to the whirlwind aftermath, we reveal all that goe

The Truth About Influencer vs. Content Creator Marketing For CPG Brands

Apr 05 2024 68 mins

Join us for an eye-opening episode where we delve into the world of influencer marketing. We dish out the real talk on leveraging influencers, navigating the slippery slope, and the good and bad sides of this marketing strategy for your CPG brand. With candid insights from our own experiences, we reveal how we've utilized influencers in the past to grow Vicky Cakes and Yum Crumbs.

Behind the Brand: How We Went From Our Kitchen to Million Dollar CPG Success

Mar 27 2024 56 mins

Join us for a candid chat about the beginnings of how we started our national CPG companies—Vicky Cakes and Yum Crumbs. We talk about how we both started with our spouses, hustling through bootstrapping, overcoming imposter syndrome, and a lot more juicy details of our CPG journey. After hearing our stories, you’ll feel motivated, inspired and ready to get packed for success to

From Fans to Friends: How We Met and Why We Started a Podcast

Mar 27 2024 57 mins

In our debut episode, hear what the show is all about and how we became fast friends. We spill the tea on our friendship-turned-business partnership; and uncover a few secrets to maintaining our sanity in this crazy CPG industry. We also share a few of the ins and outs of our journey – the good, the bad, and the downright hilarious. From swapping fangirl moments, to braving the r