PM Talk

In this PM Talk LinkedIn live, hosted by Michael Orriss and Claudia Coelho, featuring special guests Shazia Hasan and Dr Nick Broughton, they discussed how Pharma builds a strong foundation of collaboration including ethics and compliance to deliver value for customers when using AI.

In this PM talk, we hear from guest speakers Gillian O’Brien from GSK and Stuart Collins from Langland about their experiences judging patient campaigns for the PM Society’s awards. Speaking with hosts from the PM Society Patient Engagement Interest Group, Chris Wade and Shai Blackwell, this conversation explores:The differences when judging patient campaigns versus healthcare

Join us for an engaging episode of the PM Talk series as we explore the profound impact of storytelling in Pharma Marketing.Storytelling is an art that holds immense power. It has the ability to evoke emotions, drive action, and establish deeper connections between people. In the fast-paced world of pharma marketing, mastering the art of storytelling is crucial to influencing behav

Demystifying the early use of AI in Pharma marketing. It is a rapidly evolving field that we are just starting to explore in pharma marketing.The panel for this podcast, Chris Finch, Lucy George and Jessica Ingram, along with hosts Michael Orriss and Claudia Coelho, discussed the differences between generative and predictive AI before sharing experiences of its use so far. Discussi

We discuss an expanded framework for thinking about the ‘red thread’ and some practical examples of the red thread in action in digital pharma tactics, innovation and also at a personal level.Our guest is Stephanie Hall; Stephanie founder of Uptake Strategies is a multi-award winning pharma entrepreneur, with a particular interest in strategy development with a client base of o

We discuss what marketing could and can be in an organisation beyond the advertising and communications.Our guest is Dave Allmond; David is a passionate, life sciences professional, with a particular interest in strategy development and has held several leadership roles in Pharma and diagnostics.Hosted by Mike Orriss and Claudia Coelho.