Ponderings from the Perch

Nov 07 2024 382 ep. 31 mins 2
Ponderings from the Perch Podcast artwork

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

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How to Build Your Social Influence in a Trust Economy

Nov 07 2024 35 mins  
Trust and human connection are driving innovation in our digital world. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with global trust expert and author Philipp Kristian about developing a thought leadership strategy that transforms how businesses approach social selling and building your social influence in

Best Practices for Successful Account Based Marketing (ABM)

Oct 24 2024 24 mins  
Ready to stop chasing every lead and focus on the ones that matter? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CRO Stephanie Douglass about Account-Based Marketing (ABM). As a B2B lead generation agency, Little Bird Marketing shares insights on this targeted and customer driven marketing str

QuestionPro’s XDay North America 2024: A Little Bird Marketing Flyover

Oct 10 2024 44 mins  
**This episode of Ponderings from the Perch is a replay of a popular episode first aired on Digital Transformation Success, the premier podcast for no-nonsense discussions of digital innovation in business.** No matter how advanced the technology it uses, market research still needs astute judgment… and the best judgment comes from humans. On this episode of Ponderings from th

Greenbook's IIEX LATAM: A Little Bird Marketing Flyover

Oct 03 2024 54 mins  
Today, Miami. Tomorrow, the world! On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her conference flyover of Greenbook’s IIEX LATAM in Miami, Florida. IIEX LATAM is a conference dedicated to exploring the latest trends, technologies, and methodologies in market research, with a specific focus on gather

Positive Thought Leadership about Your Potential

Sep 20 2024 33 mins  
What if the magic behind the Cinderella story isn't a prince and a fairy godmother but rather strategies for tapping into our potential? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks with guest and published author Joanna Bloor about her book, Tales of Potential: The Cinderella Story You Haven't Heard. Bloo

ESOMAR Congress Flyover

Sep 12 2024 77 mins  
Learn how market researchers navigate the complex market landscape to deliver more accurate and valuable insights. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her 2024 ESOMAR Congress flyover, held in Athens, Greece. The ESOMAR Congress is the premier global gathering for market research professionals

Why Have a System for Effective Content Marketing

Sep 06 2024 15 mins  
It’s time to rethink how businesses use marketing. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks about our proprietary SOAR™ - Strategy, Organization, Accountability, and Repeatability - system, a structured approach to marketing. While many businesses use systems for everyday tasks, like shopping li

How Quality Marketing Research in Healthcare is Done

Aug 29 2024 25 mins  
Marketing research in healthcare is the key to unlocking better patient outcomes On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guests Brendan Egan and Lisa Kaiser, CEO and COO of Brightside Research Solutions respectively, about the latest market research industry trends in healthcare. With over 25 years

How to Use AI to Improve Your SEO Content Strategy

Aug 16 2024 33 mins  
AI's potential in SEO lies not in replacing human expertise but in enhancing it strategically as part of a comprehensive content marketing strategy. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and Orbit Media CEO Andy Crestodina, about the role of AI in modern SEO strategies. Crestodina, known f

Digital Marketing Strategies are Nothing without Great Project Management

Aug 08 2024 22 mins  
Is project management the secret sauce to organizational triumph? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and TrueSense Marketing VP, Ann Campea, about the often-overlooked role of project management in business success. Campea, a fellow podcaster and experienced project management professio