Product Mastery Now for Product Managers, Leaders, and Innovators

Nov 18 2024 300 ep. 35 mins 777
Product Mastery Now for Product Managers, Leaders, and Innovators Podcast artwork

Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To learn about all seven areas and assess your strengths in product mastery, go to my website -- https://productmasterynow.com -- and click the Podcast button at the top of the page. Hosted by Chad McAllister, product management professor and practitioner.

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515: Case studies of organizational growth through successful product launches – with James Whitman

Nov 18 2024 34 mins  
A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products. His LAUNCH Code framework offers a practical approach to product launch management that any orga

514: What product managers who are consistently beating competitors know – with Jay Nakagawa

Nov 11 2024 32 mins  
Elevating product strategy through advanced competitive intelligence Watch on YouTube https://youtu.be/yf9QcefToDg TLDR In this episode of Product Mastery Now, I interview Jay Nakagawa, Director of Competitive Intelligence at Dell Technologies and a 25-year product management veteran. Our discussion reveals proven methods for understanding competitors and developing effective produ

513: What product leaders need to know about making new product development work – with Jack Hsieh

Nov 04 2024 38 mins  
Tips for managing global innovation projects Watch on YouTube TLDR In this episode of Product Mastery Now, I speak with Jack Hsieh about successful product development strategies. Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech. He shares practical insights from the Product Development and Management Association (PDMA) fr

512: Improve your product creativity by finding the right partner – with Leah and Phillip Abraham

Oct 28 2024 45 mins  
Product innovation lessons from social media content creation Watch on YouTube TLDR In this episode of Product Mastery Now, I’m interviewing Leah and Philip Abraham, a creative duo with expertise in songwriting, acting, music production, and filmmaking. Their diverse background offers valuable lessons for product managers looking to improve their innovative thinking technique

511: Product insights from employee #1 after a $2.3 billion exit – with Chris Elmore

Oct 21 2024 42 mins  
How product managers can foster a culture of innovation Watch on YouTube https://youtu.be/14cLrVAu7BA TLDR In this episode of Product Mastery Now, I’m interviewing Chris Elmore, a tech entrepreneur and college professor who helped found Avid Exchange, a unicorn startup that went public in 2021. Chris brings years of experience in product innovation and management, and he̵

510: How to use these AI tools to create a product brief – with Brian Collard

Oct 14 2024 33 mins  
How product managers can use AI to work more efficiently Watch on YouTube TLDR * AI is changing how we manage products and come up with new ideas, giving us new tools to work faster and be more creative. * AI can help in many parts of making a product, from research to writing product plans and documents. * To use AI well in product management, we need to know how to ask it quest

509: Prototyping mastery for product managers – with Matthew Wettergreen, PhD

Oct 07 2024 41 mins  
Insights for product managers from a professor teaching engineering design and prototyping Watch on YouTube TLDR * The value of starting with simple, low-fidelity prototypes * The importance of focusing on the problem before jumping to solutions * The need for making well-supported decisions throughout product development * Real-world examples of how prototyping leads to innovativ

508: The practices of the most innovative companies – with 2024 Outstanding Corporate Innovator winner

Sep 30 2024 29 mins  
DFW Airport’s journey to winning PDMA’s 2024 Outstanding Corporate Innovator Award Watch on YouTube TLDR In this episode of Product Mastery Now, I’m interviewing Jodie Brinkerhoff, VP of Innovation at DFW Airport, about DFW’s journey to winning PDMA’s Outstanding Corporate Innovator (OCI) Award. The discussion covers DFW’s approach to airport inn

507: Navigating the second product problem – with Greg Coticchia

Sep 23 2024 45 mins  
To survive, your company must sell multiple products Watch on YouTube TLDR In this episode, I’m interviewing Greg Coticchia, an experienced CEO and product management expert. The discussion focuses on the challenges and strategies involved in expanding from a single product to multiple products. Key points include: * Why companies have to expand to multiple products to survi

506: Everyday practical innovation – with Jerry Fix and Terry Carroll

Sep 16 2024 39 mins  
What product managers need to know about the Targeted Innovation Process Watch on YouTube TLDR The Targeted Innovation Process is a practical framework that helps product managers drive innovation in their organizations. This approach focuses on understanding customer needs, generating quality ideas, and turning those ideas into real value. The process has five main steps: * Stati