Question Authority

Jul 22 2021 10 ep. 18 mins
Question Authority Podcast artwork

Question Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.

  Science  Business
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Conversion Rate Optimization With Drew Himel

Jul 22 2021 19 mins  
We ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com

Shane Pittson: Quip Head Of Growth & Marketing

Jul 07 2021 17 mins  
We ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.

Customer Experience with Alex Genov

Jun 23 2021 23 mins  
We ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.

Zero-Party Data with Gen Furukawa

Jun 09 2021 21 mins  
We ask about zero-party data with Gen Furukawa of Prehook.

Quant Vs. Qual with Sam Deutsch

May 26 2021 14 mins  
We ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.

Behavioral Science with Lilly Kofler

May 12 2021 21 mins  
We ask about behavioral science with Lilly Kofler.

Survey Research with Sam McNerney

Apr 27 2021 17 mins  
We ask about survey research with Sam McNerney.

Offline Attribution with Krystina Rubino

Apr 23 2021 22 mins  
We ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.

Ethnography with Allison Braund-Harris

Apr 23 2021 22 mins  
We ask about ethnography with Allison Braund-Harris of Hardly.

Trailer

Apr 23 2021 1 mins  
A quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.