Radio Front Desk

Feb 28 2025 11 ep. 30 mins 3
Radio Front Desk Podcast artwork

Radio Front Desk is a podcast that talks to real people in real clinics about what it takes to build a health and wellness business.

Host Denzil Ford, Editor-in-Chief of Front Desk magazine, digs into the inspiring stories of folks building their practices from the ground up — including what works, what hasn’t, and everything in between. 

Created by the team at Jane App, this podcast is your source for discovering fresh ideas and proven strategies for clinic life. Join us on this journey of building a practice you love.

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Do your patients trust you?

Feb 28 2025 5 mins  
This week on the podcast, we’re digging into the art of building trust—one of the biggest challenges in a cash-based clinic. Denzil reflects on a powerful conversation she had with David Bruton, owner of Between the Lines Physical Therapy in Denver, about what it takes to truly earn your patients’ confidence outside the traditional insurance model. Through David’s story, De

How a former NFL athlete built a successful healthcare business | David Bruton of Between The Lines

Feb 25 2025 50 mins  
David Bruton Jr is no stranger to adversity. After eight seasons in the NFL and a long list of football-related injuries, he’s using the skills he learned playing professional sports to forge a new kind of physical therapy practice: one with the good vibes of an NFL locker room. The physical space is just one way David is doing things differently. In this episode, he tells Denzil

Do your patients feel like they belong?

Feb 14 2025 6 mins  
This week on the podcast, we’re celebrating Valentine’s Day by exploring the power of connection in your business! Denzil reflects on what it takes to create a space where people truly feel seen, valued, and part of a community. Drawing inspiration from Austin and Erin, the dynamic duo behind Coast Mountain CrossFit, this episode dives into how intentional actions can transform

Finding your people: The business case for creating community | Austin and Erin of Coast Mountain CrossFit

Feb 12 2025 36 mins  
Having a place to go outside of work and home where you feel like you belong is crucial to our well-being. And for a lot of people, that place is the gym. That’s where Coast Mountain CrossFit comes in. What’s special about this gym is the quality of coaching plus the community it’s created, which includes our very own Denzil. In this episode, Denzil is talking to two people s

Are you writing content people will read?

Jan 31 2025 6 mins  
This week on the podcast, Denzil brings the warmth and wit of our Letter from the Editor newsletter straight to your ears! This episode dives into the art of creating content that truly resonates. Denzil reflects on a conversation with Matt Lundquist, the owner of Tribeca Therapy, and unpacks how writing with a bold point of view can make your work relatable and memorable. Have a q

“Wait a minute, I think I’m a therapist”: One practitioner’s unlikely path to group practice | Matt Lundquist of Tribeca Therapy

Jan 28 2025 35 mins  
Matt Lundquist didn’t always want to be a psychotherapist. Initially, he saw himself as more of a philosopher and social justice advocate — someone working to make change in his community. But, in doing that, he found a passion for clinical work, appreciating the one-on-one connections he made with people and the direct impact he could have on their lives. That’s when he real

What does it really take to start a practice? | Joseph Ibe: Chiropractor, business owner, and investor

Jan 14 2025 46 mins  
Joseph Ibe⁠ is a seasoned chiropractor, business owner, and investor - what some call a multi-hyphenate, and for good reason. He’s spent time building and flipping clinics, breathing new life into businesses that need it, and giving the next generation of practitioners a stake in the ground. In this episode of Radio Front Desk, Denzil learns about what it actually takes to get

Rethinking the front desk: Why personalized service isn’t always better for your patients | Dr. Julie Durnan of Ginger Desk

Dec 10 2024 45 mins  
Dr. Julie Durnan is a dual entrepreneur doing something pretty unique: she’s a licensed naturopathic physician who’s opened not one, but two businesses. The first was a naturopathic clinic in North Vancouver. Then, when practitioners retreated online during the pandemic, she launched a second business - Ginger Desk - a virtual assistant company now serving hundreds of clinics.

Does your clinic have a mission? | Emily Marson & Ghoncheh Ayazi of Aphrodite Fertility on practicing with purpose

Dec 03 2024 59 mins  
Walk into ⁠Aphrodite Fertility Acupuncture⁠, and you’ll be greeted by vibrant plants, a warm waiting room, and a soft piano track playing over the speakers. Regardless of your journey to this fertility clinic, you’re welcomed into a safe space, carefully built for some of life’s most vulnerable moments. In this episode, you’ll hear how Emily Marson and Ghoncheh Ayazi’

Bootstrapping a PT business in a fiercely competitive market | Dr. Kellen Scantlebury of Fit Club NY

Nov 19 2024 39 mins  
Bootstrapping a business in New York City — famously known as one of the toughest and most competitive places in the world to succeed — is no small feat. In this episode, we hear from Dr. Kellen Scantlebury — a physical therapist who’s built his practice, Fit Club New York, from the ground up. Kellen shares how he developed his unique brand philosophy, the things he does to