Restaurant Rocket Fuel

Keywords restaurant coaching, marketing strategy, restaurant profitability, Chip Klose, restaurant industry, P3 Mastermind, restaurant marketing, customer acquisition, customer retention, differentiation Summary In this conversation, Shane Murphy interviews Chip Klose, a restaurant coach and author, who shares his journey from theater to the restaurant industry. Chip discusses his

The Three Tactics to Grow Your Restaurant’s Revenue webinar, hosted by ChowNow and Boostly, provides actionable strategies for restaurant owners to increase sales and customer loyalty. It covers the importance of collecting and using customer data to send targeted SMS and email marketing campaigns, driving repeat business and boosting order volume. The session also explores the c

In this episode, Shane Murphy and Bruce Irving of Smart Pizza Marketing dive into the world of text marketing and how it can bring immediate impact to a pizzerias sales. Discover practical tips on creating compelling SMS campaigns that drive foot traffic, boost online orders, and encourage repeat business. We'll share how to craft messages that get high open rates, automate promoti

Keywords catering, off-premise marketing, restaurant industry, Costa Vida, profitability, marketing strategies, sales techniques, relationship building, business growth, food service Summary In this conversation, Shane Murphy interviews Alan Beck, the director of off-premise and catering for Costa Vida. They discuss Alan's journey in the restaurant industry, the growth of catering

Keywords text marketing, restaurant marketing, customer engagement, sales growth, pizzeria success, marketing strategies, Jamie McMahon, Boostly, customer loyalty, digital marketing Summary In this conversation, Jamie McMahon, owner of Hickory Station Pizzeria, shares his journey of transitioning from traditional marketing methods to text marketing. He discusses the significant imp

Danny Klein, the editorial director for QSR and FSR magazines, shares his background and how he got involved in the restaurant industry. He discusses the challenges the industry is currently facing, such as inflation, labor costs, and access to capital. He also highlights the opportunities for innovation and managing the value equation. Examples include Texas Roadhouse's focus on e

Juan Orrego, co-founder of Cuboh, shares his entrepreneurial journey and the story behind Cuboh's acquisition by ChowNow. Cuboh helps restaurants integrate their online orders into their point of sale system, while ChowNow is a direct online ordering platform. The acquisition allows ChowNow to offer both third-party integration and direct ordering options to restaurants. The conver

Scott Porter, founder and CEO of San Diablo Artisan Churros, shares his unconventional career path and the origin story of his churro business. He discusses the importance of customer and brand experience in creating a thriving brand and marketing strategy. Scott talks about how he secured partnerships with stadiums and event centers by winning them over with the taste and quality

Andrew Smith, the managing director and co-founder of Savory Fund, shares his journey in the restaurant industry and how he helps small local concepts scale and grow. He emphasizes the importance of focusing on the underbelly of a business, which includes leadership, systems, and people. Marketing should be inside-out, with a strong emphasis on executing a great customer experience

Summary Andrew Nikash, co-founder and CEO of FIRST, discusses the challenges and opportunities of third-party delivery for restaurants. He highlights the importance of restaurants maintaining a direct relationship with their customers and offers strategies to reduce the cost of delivery while maximizing profits. Andrew emphasizes the need for restaurants to understand their unit ec