Why PLG is Your Secret Weapon in Enterprise Sales 🚀
Aug 27 2024
13 mins
In this pod, I dive into why Product-Led Growth (PLG) is a salesperson’s best friend. I’ll break down what PLG is, how it reduces friction in the sales process, and why it’s especially effective in enterprise sales. Whether you’re dealing with long deal cycles or trying to build brand awareness, PLG offers powerful tools like freemium models and internal evangelists that ca