School PR Drive Time - The NCSPRA Podcast

Vendor partners and sponsors of NCSPRA and School PR Drive Time bring valuable insights and innovations to the market, and also to our podcast. Thank you to ParentSquare for supporting this podcast and the work of our organization in the 2024-2025 school year. In this chat with Kevin Smith (Orange County Schools), Senior Product Manager Melissa Mertz and Regional Vice President To

In our first episode of a new 2025 season, hosts Ellen Boyd (NCSPRA Executive Director) and Kevin Smith (Orange County Schools) chat with Susan Allred and Dr. Beverly Emory Britton, co-authors of a new book that is quickly becoming a standard text for educators now preparing to lead in a time of rapidly shape-shifting challenges. In "Stuff That Works, Works!" our guests, good fri

In today’s episode, we are chatting with Dr. Baron Davis – Founder & CEO of The Noegenesis Group – a solution-focused and outcomes-driven educational think tank and consulting firm. Dr. Davis served as superintendent for seven years in South Carolina’s Richland District Two, where he was honored by our national organization with the Bob Grossman Leadership in School Commu

In today’s episode, we are tackling artificial intelligence and the future of marketing. As an emerging technology, there is no denying the impact AI will have on our personal and professional lives. Whether Chat GPT is writing copy for us (should it be writing copy for us?) or AI helping us parse social media metrics to make strategic marketing decisions, it feels like the sky�

In today’s episode, we are tackling the topic of staff retention and recruitment. This is always a hot topic throughout the school year and many school systems face staffing shortages and challenges at some point. How are our teachers and support staff finding our jobs, can the process be improved, and what can we do to help support a wonderful and diverse culture and environment

In Episode 44 of #SchoolPR DriveTime, we will hear from Superintendent Jason Manuel and Kate Crowder, Communications Supervisor both of Germantown Municipal School District in Tennessee. Mr. Manuel was selected as the recipient of the NSPRA 2023 Communication Technology Award for Superintendents. The award recognizes one district leader annually for leadership in redefining, upgrad

In today’s episode, we are tackling the topic of earning a seat at the leadership table within your organization. Whether you are the communications director or a valued member of the team, are you all part of high level decision making and are you in a position to provide your unique PR and stakeholder engagement perspective when high level conversations are happening? Our guest

In today’s episode, we’re so excited to speak to a legend in the school PR space. Rick Kaufman is the Executive Director of Community Relations and Emergency Management for Bloomington (MN) Public Schools. Rick is a nationally respected consultant and trainer on emergency management and crisis communications, having worked in public schools and emergency management for more tha

Welcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. In today’s episode, we’re getting to know Kathleen Kennedy, APR. Kathleen is the President of the Center for Communication and Engagement Kathleen works with schools across the country on everything from Crisis Communication to Bond referendums. She also provides professional development for edu

Welcome to another episode of School PR Drive Time, a podcast produced by NCSPRA. In today’s episode, we are diving into the topic of great storytelling through great photos! Joining us is Tony Cunningham, digital communications specialist at Durham Public Schools. Tony’s photo is a 2022 NCSPRA Blue Ribbon award winner and a 2022 Best of the Best winner in that category. Che