Segment Data Council Podcast

Sep 15 2020 5 ep. 23 mins 165
Segment Data Council Podcast artwork

The Segment Data Council fosters a community of trusted champions and advocates for Segment. Members share their expertise, best practices, and strategies to help other members thrive and inspire future advocates.

  Technology  Business  Education
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Level Up: Becoming the source of truth for customer data

Sep 15 2020 31 mins  
Those who work with vast quantities of data know by now: It’s fast becoming the world’s most valuable resource. This fact has only accelerated in 2020’s remote reality, where even brick-and-mortar businesses that don’t typically focus on their digital footprint are scurrying to make their products available to buyers online. Krystal Lau, AB InBev’s Global Director of Prod

Opening black boxes: How customer data provides the key

Aug 14 2020 27 mins  
Imagine what it would be like if your product managers had an overview of support tickets, billing issues, sales interactions, and your users’ clickstreams—all of which live in a unified data warehouse. It would be the Holy Grail of data management. Instead, most companies silo datasets in black boxes visible only to the relevant teams and leadership. If it were the other way a

Tailoring business cases: How to break through the status quo at an enterprise

Aug 14 2020 25 mins  
Whether you align systems, people, or processes in your business cases, this episode has you covered. We’ll make the case to align all three. Kurt Williams, Global Director of Customer Products at Anheuser-Busch InBev, shares the techniques he used to change the data status quo around the globe for both digital and commercial teams. Hint, bring everyone to the table to discuss

Automate away your job: How to do it and what to do next

Aug 14 2020 30 mins  
From taming horses to arranging the ideal fruit bowl, Arjun Grama, Instrumentation & Architecture Specialist at Anheuser-Busch InBev, uses vivid stories to showcase how data governance leads to better automation. His experiences accelerating organizational data maturity include kicking off customer data implementations, creating repeatable and trusted processes, and knowing when to

This is Segment Data Council: Tackling people, processes, and systems one episode at a time

Apr 08 2020
Data Council members honed their Segment savviness through empowering product, marketing, engineering, and analytics teams to collect good data, make real-time decisions, and accelerate overall business growth. Many members even have experiences spanning multiple companies. Now as part of the Data Council, they share their stories to inspire your journey with Segment.