SermonView's Ministry Insights

Is your church website optimized for your guests? Two-thirds of guests explore a church's website before visiting, often deciding against it if crucial info is missing. Here are the top things guests look for: service times, church culture, beliefs, activities, and more. With these essentials in place, your church website can become a powerful, welcoming tool that invites guests in

Guests often feel uncertain about visiting a new church. Larry Witzel shares three practical ways to ease their anxiety and make them feel welcome. Discover how your church’s website, social media, and livestreams can create a comforting first impression, helping guests feel at ease before they even walk through the doors. Learn how fostering a sense of belonging can break down b

Larry Witzel explains why pre-registration is a powerful tool for increasing attendance at evangelistic events. He shares 3 key reasons to prioritize a pre-registration system: It taps into commitment, enables timely reminders, and opens doors for follow-up. With nearly two decades of experience in evangelism marketing, Larry highlights how an effective pre-registration system can

Larry Witzel unpacks his study on how different advertising channels impact evangelistic event attendance. Learn which channels—social media, direct mail, YouTube, and more deliver the best attendance rates and cost-effectiveness. Larry also emphasizes the value of a multi-touch approach and tools like Interest Tracker for maximizing your event’s reach. Tune in for practical t

If you're not using banners and road signs to promote your church events, you might be missing out on attracting more guests! Banners and road signs add powerful value to event marketing. Discover how these simple tools not only boost visibility but also drive real attendance.

Planning an evangelistic event at your church? Make sure YouTube advertising is part of your strategy! Video is one of the most powerful tools for evangelism, and here are three key tips to boost the effectiveness of your YouTube ads. Discover how to engage viewers, build personal connections, and get them excited to attend.With YouTube's wide reach and younger audience, it's essen

Larry Witzel emphasizes the importance of not comparing yourself to others and instead focusing on the unique path God has set before you. Larry encourages viewers to go at their own pace, reminding them that ministry is a marathon, not a sprint. He acknowledges the challenges pastors face and offers words of encouragement to stay the course, trust God's plan, and walk with enduran

Larry Witzel explains why direct mail is still crucial for church evangelism, despite its decline in engagement. He highlights that direct mail guarantees every home receives an invitation, something digital ads can't. Studies show that people who pre-register through direct mail are more likely to attend events than those from social media. While it's more costly, Larry emphasizes

Digital marketing is the most cost-effective tool for promoting evangelistic events today. Backed by a recent study, Larry compares the performance of social media advertising to direct mail, showing that while fewer people may attend from social media pre-registrations, the overall cost per attendee is significantly lower.

Larry Witzel discusses how pride can undermine spiritual growth and ministry success. Drawing from his personal experiences, Larry explains the "yo-yo effect" of success and setbacks, attributing it to the natural build-up of pride that comes with success. The key takeaway: breathe in the Spirit, breathe out pride, and give God the credit for your success.