ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

Welcome to Shanghai Zhan, aka. Shanghai Station. The only station in Shanghai’s world-famous metro that exists as a podcast. Listen to Bryce Whitwam and Ali Zein Kazmi debate with guests on their experiences and aspirations for China. Bryce and Ali are connected to China for over 20 years and are still in Shanghai working in the industry. Both fluent Mandarin speakers, Bryce writ

In this episode, we talk with Pierre Delfosse, E-commerce Director at Pernod Ricard China, on the world's largest shopping festival, Double 11, which climaxes on the 11th of November of every year. We are still big in Japan. We are a lot bigger in Hong Kong (S.A.R.) and even bigger in the USA. In this episode we discuss: 1. What we shopped for Double 11 
 2. How has the spirits b

When the pandemic hit, the luxury business was doomed, or was it? China was not only Luxury's comeback kid, but it also helped redefine the category for the post-pandemic world. How can you define luxury through a complete mobile experience? In this episode, we have modern luxury experts Artefact's Mike Zhu & Serena Shen talk about how China made it happen, and what are the lessons

China is one of the fastest-growing economies and faces serious sustainability challenges. Like the hosts, today’s guest completes 20 years in China, all of it helping China and the rest of Asia with real issues on waste, waste management, and social responsibility. Richard Brubaker is Founder & Managing Director at Collective Responsibility and Executive Volunteer at HandsOn Chi

China’s Beauty market is #2 behind the US at US$71 billion (Euromonitor 2020), and it’s expected to be the world’s biggest in 3 years. Chinese women today are notably confident and embrace their own identity and style. Popularly, we call this "C-Beauty" as it competes with the more identifiable ‘J’ & ‘K-Beauty’. ShanghaiZhan welcomes Carol Zhou, Sr. Vice President for

ShanghaiZhan podcast host, Bryce Whitwam, expounds on the sophisticated Chinese consumer and innovations in the Chinese marketplace on "The Reorient! Podcast", interviewed by Jesse Freidlander on September 1, 2021. "The Reorient! Podcast" is available on Apple Podcasts. 1. Bryce's life story: from South Dakota to Shanghai 2. China's marketing evolution, starting 2010 3. The early d

What’s in store for the industry in 2022? During the first half of our two-part series, we speak to Gordon Domlija from WPP media agency, Wavemaker, about what brands in China need to do to stay relevant, and why client in-housing agency work isn’t necessarily that easy of a task. Gordon also reflects on his career, why he came to China and the first place, and, despite being t

Here's part 2 of our fantastic interview with Wavemaker's APAC CEO, Gordon Domlija. In this episode, Gordon discusses the challenges of managing a regional agency during Covid, and how his focus has been on creating a corporate culture in some markets that may have not seen each other for the past 2 years. Gordon also discusses the need for structural organization in his agency to

Meet China's most famous and insightful sports insider, Mark Dreyer, who's a regular commentator on the Chinese sports industry. Now that the Winter Olympics is just around the corner, we felt it was time to get Mark's opinion on sponsorships, the events, and what it's like in Beijing these days. Mark writes weekly columns for SupChina & SportsBusiness & is co-host of his own show,

What's the future of influencer marketing in China? To insights expert, Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights, not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien is also co-owner of Revolving Door