Six Figure Flower Farming

In this episode, host Jenny Marks breaks down the importance of efficiency and systems in flower farming—how they can save time, reduce labor costs, and increase profitability. She shares real examples from her own farm, including: How mechanizing dahlia digging reduced labor costs by 30% The efficiency-focused transplanting method that saves time and money Why structured system

“We don’t rise to the level of our goals, we fall to the level of our systems.” – James Clear In this episode, host Jenny Marks breaks down the power of systems—how they can save you time, labor, and money, and why every farm (big or small) should have them in place. She shares real examples from her own farm, including: How implementing a weekly weeding system eliminate

In most cases, earning a living or even just earning a little extra income from your farm is going to be a lot harder with a very short growing season, rather than in a longer growing season - but that’s not a reason to give up. In this episode, host Jenny Marks shares real numbers from her own farm to showcase how powerful season extension can be in creating a profitable busines

If you’ve ever been curious about how agritourism and you-pick farms operate, including how to keep customers happy, stats to keep tabs on, or systems involved, this episode is for you. In this episode, host Jenny Marks interviews Dale Wickham of Wickham farms as they dive into creating customer experience, systems, and mindset in order to grow a profitable and successful agritou

Ever wonder if it’s possible to start and grow a successful flower farm without taking on debt? In this episode, I’m sharing my top five tips for debt-free flower farming, based on my personal experience building a profitable business from the ground up. I’ll walk you through: How I started my farm with no loans or outside funding. The importance of keeping costs low and bud

Welcome back to the second episode in this two-part series on navigating cut flower pricing.  In the first part of the series (episode #34), we discussed: Basic flower pricing industry standards Why prices vary so much The importance of understanding your costs and how it affects the prices you charge so be sure to go back and listen to episode #34 first. In this episode, ho

 Cut flower pricing can be tricky to nail just right in your business.  If you’ve ever felt confused about what you should charge, wonder why prices seem to vary SO much, or how much you should charge - this episode is for you!  In this two-part episode series on pricing, I’ll be starting off discussing: Basic flower pricing industry standards Why prices vary so

In this episode, Jenny interviews Ellen Frost of Local Color Flowers (http://www.locoflo.com/) as they discuss tips, relationship-building advice, and challenges when it comes to buying local flowers and selling to florists.  There is no doubt that the farmer-florist relationship can be challenging at times, but it can also be an incredibly rewarding experience for both i

Ever wonder how many hours you spend weeding, transplanting, harvesting, washing buckets, or doing general tasks on the farm…and if it’s even contributing to your bottom line?   In this episode I’m sitting down to analyze my employees' hours on the farm, discussing what we spend the majority of our time on, what we can get more efficient at, and what to let go of in

Do you ever feel like you just flounder your way through your growing seasons, without actionable plans or concrete numbers to shoot for in terms of your sales, or profit margins?  Or perhaps your crop plan goes out the window after several weeks of seed starting like a crazy person.  If you want to find a better way to plan out your season - this episode is for you.