SportsPro Podcast

Dec 11 2024 521 ep. 47 mins 244
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Join SportsPro writers and guests for comment, insight and analysis on the matters of the moment in the global sports industry.

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Is the Club World Cup more of a real tournament now?

Dec 11 2024 36 mins  
Fifa's Club World Cup has a broadcaster, with DAZN paying $1 billion for the global rights to air the tournament next year. Tom Bassam is joined by SportsPro's Steve McCaskill and Ed Dixon to discuss whether it's time to take Gianni Infantino's pet project a bit more seriously. Also on the agenda are outgoing ICC chair Greg Barclay's less than kind comments about the state of crick

Ep 6: The WSL's plan to become a powerhouse sports property | How to Win

Dec 10 2024 49 mins  
The WSL is already the leading women's domestic league in Europe, but it has bigger goals. Zarah Al-Kudcy joined the organisation from Chelsea as the top two tiers of the English women's game became independent of the FA under the leadership of Nikki Doucet. Al-Kudcy is the final guest in this series of How to Win, joining SportsPro CEO Nick Meacham and NorthStar Solutions Group CE

The WTA Tour just increased its revenues by 24% so we spoke to the woman who made it happen

Dec 04 2024 37 mins  
Marina Storti is the CEO of WTA Ventures, the CVC-backed commercial arm of the WTA Tour. She was named as one of SportsPro’s ten influencers for 2024 and it’s fair to say she’s delivered, with the elite women’s tennis tour growing its revenues 24% this year. To reflect on that success and discuss the WTA Tour’s future, Sam Carp made the short trip to Storti’s office for

Ep 5: Leading Brighton, the club using data to challenge the big boys of European football | How to Win

Dec 03 2024 55 mins  
Brighton are one of the most-admired football clubs in the business and one of the people who have helped oversee the Seagulls' dramatic rise is CEO Paul Barber. Working closely with data-obsessed owner Tony Bloom, Barber has overhauled Brighton's operations and got the club into a position off the field where they can rival the giants of the game on it. As one of the few with a ke

TV isn’t dead, public service broadcasters still matter and other SportsPro Madrid thoughts

Nov 27 2024 49 mins  
With the dust having settled on a lively week of industry conversation at SportsPro Madrid, here are Tom Bassam and Steve McCaskill’s thoughts on the state of the sports media business from the event. Sandwiched between takeaways from the onstage discussion is Steve’s interview with Anna Thompson, head of women’s sport at the BBC.

Ep 4: Rebuilding British Cycling with CEO Jon Dutton | How to Win

Nov 26 2024 47 mins  
British Cycling is one of the jewels in the crown of UK Sport but has endured its struggles in recent years, both in terms of governance and commercially. Jon Dutton joined the NGB as CEO, having previously served in the same role at the delayed Rugby League World Cup 2021, and has set about re-establishing a high-performance culture at British Cycling. Given that experience, Dutto

How Uefa is capitalising on 'party time' and more with Guy-Laurent Epstein

Nov 20 2024 47 mins  
In a conversation recorded at SportsPro Madrid, Tom Bassam talks to Guy Laurent-Epstein, Uefa's marketing director, with their wide-ranging conversation covering Euro 2024, the revamped Champions League, the Conference League and the direction of the women's game.

Ep 3: Once the deal is done... growing a $650m business through mergers and acquisitions | How to Win

Nov 19 2024 51 mins  
You've acquired another company, now what? Two Circles has been on a buying spree this year, recently snapping up KORE and Spring Media in a pair of moves that significantly grew the sports marketing agency's global footprint. For the latest episode of How to Win, Two Circles CEO Gareth Balch joins SportsPro CEO Nick Meacham and Chris Collins, president and CEO of NorthStar Soluti

This is how you do sports marketing with social impact

Nov 13 2024 34 mins  
This isn't a podcast, this is a strategy meeting for an early-stage business that wants to has identified sport as a sector to spend its marketing budget in and sees social impact as the best way to build consumer affinity. This high-level meeting is led by SportsPro Podcast host Tom Bassam, with Katie Cross, the CEO of Pledgeball, and Gunnar Hagstrom, head of strategic partnership

Ep 2: An insider's guide to executing a tech-enabled strategy to gain a competitive advantage | How to Win

Nov 12 2024 33 mins  
The second episode of our new series on how to win in the business of sport sees the conversation turn to tech. Rachel Jacobson, Infinite Reality's CRO, and president of business ventures and partnerships, has done it. As president she built up the Drone Racing League to secure a $250m sale and know how to take a challenger through the glass ceiling with clever use of tech. In the