Startup Hypeman: The GOAT to Market Show

Jul 13 2024 301 ep. 54 mins 26
Startup Hypeman: The GOAT to Market Show Podcast artwork

Become the GOAT To Market!

This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives.

Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!).

Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION.

New episodes on Sundays.

Want to go behind-the-scenes and get 1-on-1 time with our guests? Every week our guests run an Ask Me Anything inside of GOAT To Market Club, Startup Hypeman's exclusive founder community. Join the Club and Become The GOAT at startuphypeman.com/gtm-club.Subscribe to our GTM newsletter at startuphypeman.com. 

Hosted on Acast. See acast.com/privacy for more information.

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GTM 3-12: The 4 Superpowers of a Successful Founder with CMO & Author Michelle Denogean (Season Finale!)

Jul 13 2024 56 mins  
What's your superpower? Every Founder has one. At the same time, not every founder has the SAME one. Which means just because Sara Blakely or Bill Gates did things one way, doesn't mean you also have to do things that way. When you know your superpower you can better make strategic decisions, acknowledge what should stay on your plate versus what you should delegate, and perhaps mo

GTM 3-11: Landing Investor Meetings with Supply Change Capital Managing Partner Shayna Harris (Live from Startup Grind Chicago!)

Jul 06 2024 53 mins  
Planning a fundraise? Then you need to know HOW to get in front of investors.Enjoy this special episode, a replay of my interview with Supply Change Capital Managing Partner Shayna Harris live from a Startup Grind Chicago event.Shayna shares what catches her eye, how funds are structured, the flow of money in a VC system, and why all that matters for founders.Original interview dat

GTM 3-10: Investing in Sports, Media, and Commerce with Marquee Ventures VC Erik Hammer (Live from Startup Grind Chicago!)

Jun 29 2024 55 mins  
Baseball, hot dogs, apple pie, and...venture capital? In 2023 the Chicago Cubs spun off a fund by the name of Marquee Ventures. Marquee invests at the intersection of sports, media, commerce, and their enabling infrastructure.Enjoy this special episode, a replay of my interview with Marquee's Cofounder & Managing Partner Erik Hammer live from the Startup Grind Chicago 2nd Annua

GTM 3-9: Creating Content That Drives Leads with Haus of Bold Founder Erin Balsa

Jun 22 2024 57 mins  
One of the biggest struggles of an early stage startup is creating content. Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts that don't get traction, or start a podcast but quit after 5 episodes. Creating content isn't hard, creating content that actually drives leads is hard. Erin Balsa is a conten

GTM 3-8: Building a Successful Media Brand with Sales Feed Founder Tyler Lessard

Jun 15 2024 55 mins  
Have you ever worked really hard on a piece of content, only for it to get like 5 likes online? It could be a bad distribution strategy or bad timing, but more likely it's because the content doesn't resonate. What if instead of approaching your content like a tech or product company, you approached it like a media company? Tyler Lessard didn't just approach it like a media company

GTM 3-7: Mastering Event-led Growth with Sales Assembly CRO Matt Green

Jun 09 2024 53 mins  
What if instead of rushing to social media, paid ads, or even a traditional outbound sales motion, you used live events as a customer acquisition strategy?You immediately provide value to your target customer, created a shared experience, and get valuable face time with them.Sales Assembly has bootstrapped to 7-figure annual revenue, growing 300% from 2020 - 2024.The secret to thei

GTM 3-6: How to Build a Lasting Brand with The Squeeze Cofounder Sarah Sitz

May 04 2024 62 mins  
If you're a CPG or retail brand, you know by default the importance of brand.It's what people buy into as much as the product itself.There's a reason why you choose to pay more for a Nike shirt when you could reasonably buy the same shirt without the logo.Brand is a promise.It's a value system. It's a marker of trust for your community and customers that signals an understanding an

GTM 3-5: How to Make a Community Actually Work with Be The Stage Founder Pablo Gonzalez

Apr 19 2024 73 mins  
Everyone wants to have a community.Everyone says they have a community.But just having a Slack or WhatsApp group doesn't actually mean you have community.Community is more about the interactions than the medium.And investing in community means playing the long game.Which is why so many brands don't think it's worth the effort.My friend Pablo Gonzalez has cracked the community code

GTM 3-4: Becoming a Household Brand Name with Foxtrot CEO Mike LaVitola (Live from Startup Grind Chicago!)

Apr 12 2024 55 mins  
What does it take to turn an idea for a boutique 7-11 into a tech-driven consumer market, into a national brand that merged with one of the biggest names in grocery? Enjoy this special episode, a replay of my interview with Foxtrot CEO & Cofounder Mike LaVitola live from the Startup Grind Chicago 4th Annual Great Chicago Food Bash in January 2024. Mike shares overcoming rejecti

GTM 3-3: Building & Investing in AI with Techstars MD Tricia Martinez-Saab (Live from Startup Grind Chicago!)

Apr 06 2024 61 mins  
I think we can all agree AI is seemingly everywhere.But what does that actually mean for a startup?Enjoy this special episode, a replay of my interview with Techstars Managing Director Tricia Martinez-Saab live from the Startup Grind Chicago AI Showcase in November 2023.Tricia leads the AI and deep-tech verticals at Techstars and shares her perspective on the good and bad of AI's p