Step Up Your Social

In this episode of Step Up Your Social, we're delving into one of my favorite examples of content marketing on the entire internet. Traditional marketing highlights a product or feature that it thinks you’ll care about. Brand marketing tries to make you feel something about the advertiser. Content marketing looks to provide value as a way of getting into your feed or inbox an

Been hearing about Bluesky in the news and not sure what it is or if it matters for you and your brand? In this episode of Step Up Your Social, we dive into what it is, who it's for, tools to check out and a whole lot more. Tune in today. Find links, past episodes and more at StepUpYourSocial.com.

If your social media engagement is down, you're not alone! Social media is an amazing tool to reach new people. But never forget, social media is rented land. Keep posting to your social channels, but also use them to grow on real estate you own. This can include newsletters, blogs, digital communities, podcasts and more. In this episode of Step UP Your Social, we talk about wh

So many brands works so hard on their social media posts and newsletters, but overlook crucial comms opportunities by outsourcing important messaging to bureaucrats. When someone places an order with you, or donates to your organization, or even just signs up for your newsletter, are they welcomed into the family and made to feel as special as they are? Or simply sent a brief “t

This is a short episode, adapted from an article I wrote 5 years, about the importance of engaging with positive comments on social media. It's as true today as it was the day I wrote it. So I wanted to share it with you, my podcast listeners. If someone goes out of their way to say something nice about you on social, and you can't be bothered to smash that like button, you should

A vanity url is a memorable url that will redirect to the page where you actually want to send people. They are easy (and inexpensive) to set-up, and can help your user easily find your brand's important content and sub-campaigns. In this episode of Step Up Your Social, we delve into what they are, how to set them up, when you should use them and more. We also cover Bit.ly links

If you use the internet, you’ve likely heard of WORDLE. According to Buzzfeed, there have been nearly 2 million tweets mentioning “WORDLE” since November of 2021. But here’s the thing: this game, that so many people play and talk about, had only 90 users in November. Not 90 thousand… 90. How did this viral phenomenon happen and what can we as digital marketers learn

In Episode 13, we discussed why you should be blogging. Today let’s talk about how you should approach writing content for your blog. In this episode, we cover a lot of best practices for blogging in 10 minutes or less including: The Goldilocks approach to finding good topic areasHow to make your content easy to skimHow to write for your audience, even if you're not a great wr

What do you do at the end of your customer lifecycle? Do you go above and beyond to ensure that the customer who is moving on never forgets just how much they love you? Chewy is a pet supply company. They know their customers will have to cancel their auto-renewal products... eventually 😢🐶🐈 But Chewy doesn't just offer canceling clients full refunds. They take their "mar

One of my favorite podcasts, Reply All, just did a whole episode trying to track down something that wasn't showing up on Google. If they had remembered that Facebook, while it's first and foremost a social media channel, is also a search engine, they could have saved themselves a whole lot of time and energy. The Facebook search bar is more powerful than you probably realize. In