Sticky Brand Lab Podcast

Mar 12 2024
Sticky Brand Lab Podcast artwork

Turn your knowledge, experience or idea ​into ​a successful ​side-business adventure. We're about empowering women to attain personal and professional satisfaction, creative autonomy, and financial independence —​ through entrepreneurship. Tune in to get weekly tips, action-steps and support so busy professional women, like you, can confidently start your entrepreneurial journey — ​faster and with more ease.

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How Your “Identity Capital” Can Advance Your Career, with Nikki Sherin (Greatest Hits Replay)

Mar 12 2024 36 mins  
Do I have what it takes to start a business? Where do I want to go professionally? How do I get there? These are questions most of us ask ourselves when it’s time for a career change. So how can you take the intangible assets you’ve acquired and map out a new career path? In this “greatest hits” replay, co-hosts Lori Vajda and Nola Boea get the answers from former chef Nikk

Attorney Tanya Bower Reveals What to Know Before Incorporating Your Side Business (Greatest Hits)-#167

Feb 27 2024 34 mins  
Do I need to incorporate my side business? Which type of incorporation, S Corp, C Corp, LLC, is the right choice for me and my business? What are the advantages and disadvantages of each? These are just a few of the many questions Lori Vajda and Nola Boea had for special guest and business attorney Tanya Bower, a director with law firm Tripp Scott. From protecting your assets to es

Embracing the Mess. Our Podcast's Rebranding Journey has Begun! | Say Yes to the Mess (Replay) - #166

Feb 20 2024 36 mins  
Lori Vajda and Nola Boea discuss the concept of "Saying Yes to the Mess" and share their personal experiences with starting side businesses and embracing the challenges that come with it. They also talk about the importance of taking small steps, being okay with imperfections, and providing support for each other and their listeners. The conversation includes anecdotes, reflections

Discover What's Brewing in Our Podcast Rebrand! | 5 Signs It May Be Time for Your Brand Makeover (Greats Hits Replay) - #165

Feb 05 2024 23 mins  
The Sticky Brand Lab podcast is undergoing a rebranding overhaul. Co-hosts Lori and Nola explain the reasons behind the rebrand and share hints of what's to come in future episodes. Then, find out the difference between a rebrand and a refresh, and learn five indicators that suggest it may be time to change or update a brand. Hear examples of successful rebrands from various compan

Turning Your App Idea into Reality: A Non-Tech Guide with Igor Belagorudsky of FastCTO | Greatest Hits Replay - 164

Jan 16 2024 28 mins  
While we've returned from a holiday pause, we're working behind the scenes to create a refreshed show, with new guests and exciting topics. In the meantime, enjoy one of our popular past episodes. Perhaps this is the year to take the plunge and create that app! You’re not a developer, but you have an innovative idea for a software or maybe a mobile app, now what? How can a non-te

163: Where Are They Now, an Entrepreneurial Journey Special Edition! With Returning Entrepreneur, Tara McKinney

Dec 04 2023 36 mins  
In December 2020, we launched the Sticky Brand Lab podcast with a mission to encourage more women over 40 to become entrepreneurs. The goal is to empower women personally and professionally, leveraging their knowledge and experience into a source of income. But what does the path to starting your own business really look like? For Tara McKinney, it meant having the courage to be an

162: Can You Achieve A Fulfilling Business or Career Without Knowing Your Passion or Purpose?

Nov 28 2023 36 mins  
This episode of Sticky Brand Lab, may cause you to rethink the popular notion that a specific career passion or purpose is necessary for fulfillment and success. Discussing their experiences, co-hosts Lori Vajda and Nola Boea debate the belief that everyone must find a professional 'higher purpose' or a single career path. Listen in to learn how to think differently about your pass

Harnessing Gratitude for Holiday Peace: A Thank You Gift

Nov 21 2023 16 mins  
We want to express our thanks to you for tuning into our show. You, listener, are the reason we come back every week. And we're so grateful you take the time to connect with us to learn the many facets of becoming a first-time entrepreneur in the second half of a vibrant life.Speaking of a vibrant life, here at Sticky Brand Lab, we strongly believe in the value of taking time durin

160: Successful Founders Who First Failed

Nov 13 2023 37 mins  
Ever wondered what distinguishes successful entrepreneurs from those who falter? What if the key to remarkable success lies in a willingness to fail, and to learn from it? In this episode, we take you on a journey through the defeats and victories of some little-known, and some surprising, entrepreneurial figures, unearthing precious insights on how failure and success are intimate

159: The Struggle to Focus in the Age of Distraction

Nov 07 2023 46 mins  
What happens when our devices, originally meant to enhance our productivity, start chipping away at our ability to focus? Overwhelmed by a ceaseless flood of information, we find ourselves helplessly trailing from one bright, shiny prospect to another. In this week's episode, hosts Lori Vajda and Nola Boea explore this modern paradox in our new segment, Beyond the Cover: Books for